Vivafit, an advanced fitness centre, made its foray in Lucknow. It also declared opening of four more centres in the city to reach out to a wider number of women and also encourage nutritionists to help women in bringing about a change their lifestyle. The decision to introduce Vivafit to Lucknow was a result of extensive market research. A strong need among women for a holistic approach that combines advanced fitness exercises with nutritional solutions, was the main driving force behind this venture.
Expressing his views on the entry of Vivafit in Lucknow, Pedro Ruiz, Chief Executive Officer, Vivafit says, “I am very satisfied with the opening of gym in eastern region of Uttar Pradesh. We have already signed contracts for master franchise in North India and South India.”
Vivafit is a European brand that introduced the concept of women-only gym. Pedro Ruiz and his wife, Constance, co-founded and opened the first women’s gym in 2003. Currently leading the Portuguese, Indian and Singaporean market in this niche segment, Vivafit offers a new concept of express training focused on delivering the result desired by the customers. Its franchise network covers 60 centres around the world spanning India, Spain, Uruguay, Singapore, Indonesia, Abu Dhabi, Oman. The brand is looking forward to have its presence in Taiwan and Saudi Arabia as well.
Vivafit offers a concept of express training considering the lifestyle needs of the customers, and offers them the best exercise and nutrition program for health improvement and weight loss results. Sharing a word on the mission of Vivafit, Manisha Ahlawat, Master Franchisee, Vivafit-North India added, “We want to send a message to all men that we women need their support in getting the women out and join Vivafit, thus helping us in making Lucknow a better place for women.”
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