Friday, June 5, 2015

Arby's look towards India as the next growth market

Arby's, the second largest quick service restaurant sandwich chain in U.S. is looking to capture the palette-share of global food lovers. 
India is a focus country for Arby's, which has been serving innovative meat recipes for the past 50 years and is now 3,400 restaurants strong chain.
Founded in 1964, Arby's is the first nationally franchised sandwich restaurant brand with nearly 3,400 restaurants worldwide. 


The Arby's brand purpose is to "inspire smiles through delicious experiences." Arby's delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes.

 Arby's Fast Crafted™ restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is headquartered in Atlanta, GA.

Arby's is looking to develop the Indian market through Master Franchise.

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