Kurlon Mattress Xpress, a venture of Kurlon Enterprise Limited is looking forward to expand its business pan-India. The brand has 177 stores presently and is keen to increase its count.
Kurlon Mattress Xpress is a one stop shop focused on shopping experience for its customer's comfort needs. It is a smaller retail adaptation of the brandedretail space from Kurlon ranging between 400-900 square feet where customers could shop for Kurlon products like mattress, pillows, beds, tables, bed sheets, comforters, cushions and pillow protectors. For franchising, requirement of the brand in terms of area is 500 square feet and in terms of RoI is 25-30 per cent.
Kurlon has built a high recall amongst consumers over the years. To leverage this inherent strength it has entered the retail space with this one stop shop called Kurlon Mattress Express. Through this medium, the brand aims to showcase its entire gamut of products. Kurlon Enterprise Limited is a pioneer in the mattress industry. It is a 53 year old organisation which ia synonymous of ‘sleep comfort’. Kurlon has a pan-India presence with seven manufacturing plants of which four are green certified. It caters to the needs of consumers of all age groups with varied tastes and preferences.
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