Ratnagiri Impex to open 250 new agrimart outlets; seeks franchisees

Eyeing to offer farm equipment under a single roof, Bangalore-based Ratnagiri Impex Pvt Ltd is planning to open 250 new franchise outlets under the brand name ‘Agrimart’ at select locations across the country in the coming two and a half years.

At present, the company has 32 district-level outlets in Karnataka, Kerala, Andhra Pradesh and Tamil Nadu. “Farmers travel to major cities not only for sourcing agri-equipment, but also for after sales service and spare parts. To avoid this inconvenience, we have set up a retail chain of agri equipments under the brand name ‘Agrimart’ and have already opened 32 outlets so far. Agrimart is a farmer-friendly concept as it provides all kind of equipment for horticulture, industrial cleaning process, gardening and agricultural activities,” a senior company official said.

He added that the company planned to open 250 new Agrimart outlets at select district headquarters across the country in the next 30 months. "We are also looking for suitable local partners for our proposed district-level outlets,” he said.

Ratnagiri Impex was established to promote the concept of mechanisation in agriculture by offering a wide range of advanced machines like mist blowers, motorised backpack sprayers, brush cutters, chainsaws, augurs, lawn mowers, tillers, pole pruners, high pressure washer etc. The company has formed strategic alliances with leading manufacturers around the world.

“Taking appropriate equipments to the agriculturalists would help the sector modernize, improve productivity & yield and rationalize production cost. Apart from machineries and its spare parts, the after sales service, demo and training of the machineries will also be provided. We are placed uniquely to promote the usage of equipments and Agrimart would be the perfect vehicle to reach out to the rural masses,” the official said.