Relying on India's enthusiasm for brands and online shopping, 43-year-old Wikileaks founder Julian Assange is all set to launch his range of clothing and accessories in the country.
According to a report in The Times of India, Assange is hopeful that this move will be successful on account of him being a symbol of rebellion.
Wikileaks founder Julian Assange is all set to launch his range of clothing and accessories in India. AP
Much like Argentine revolutionary Che Guevara's line of clothing being popular in India, Assange too hopes he will strike a chord in the heart of the Indians.
Talking about the popularity of brands in India, Gaurav Marya, the company which is working for the entry of brand Wikileaks into the country, told Times of India, "Look at 'Being Human' by Salman Khan. Slowly but surely, it has ballooned into a Rs 100-crore business without any major investment in marketing and advertising. Similarly, during the general elections, Namo merchandise created a huge stir."
The report added that Wikileaks would distribute T-shirts and sweatshirts with taglines like 'Leaks exposing injustice' and 'Enemy of the state'.
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