Seekruit India’s First Recruitment Process Aggregator Platform Expands its presence

Virtual Recruitments: A New Era of a LOW TOUCH ECONOMY

With the pandemic affecting all our industries and modifying business and consumer behaviour for years to come, it is very evident that technology will play an extremely crucial roles in the survivability, sustenance, evolution and growth of businesses. All industries have to adopt Digital Transformation with utmost urgency and one of the industries most affected by this disruption is evidently the man-power driven recruitment industry. We foresee large aspects of the recruitment industry will go through partial or full automation using technology and digital platforms that will aid social distancing and reduce un-necessary human travel and human contact.

 At Seekruit, the mission is quite simple. In fact, it is not different from what all companies aspire for – to be the best at what they do. Seekruit HR Technologies Private Limited wants to establish itself among the leading providers of HR and Recruitment Services in India. The aim is to build rock-solid relationships with clients while delivering tailor made solutions and ensuring total satisfaction.

Seekruit thrive on a single-minded philosophy of “providing complete solutions to the patrons”. They provide total and transparent services to the clients so that they incur cost, which is to their benefit. This in fact forms the basis for Seekruit existence. Seekruit is focused towards providing different solution to  different hiring needs which makes them different from traditional HR service providers.

Their strength is the information and the knowledge base added to the experience of its people who are experts in the industry with a support of Technology can provide tailor made solution to cater all  recruitment needs. The company is strongly working on Data Management with a strong Big data team and use of artificial intelligence to provide strong database of right fit and certified talent. Seekruit is proud of the fact that the clients value their ability to deliver the right service for them.

There has been some initiation of using technology for recruitment however the scope of that has been very limited. In current situation, virtual recruitments are done through video calls over skype and other video calling apps which requires the hr and candidate to synchronise their availability at all time . This type of process has been challenging hence difficult to scale.

There has also been virtualisation that has tried to remove some of the stake-holders of the recruitment process like the recruiter, assessor, data team etc. and this is also not practical for a successful and scalable business model as each stake-holder has their unique proposition to the process.

Seekruit is India’s First career aggregator technology platform, which connects Corporate, i.e. who are looking forward to recruit the staff, and the candidate, i.e. who are looking out for a job.

Burger King to open 12 outlets in India over three months

American fast food chain Burger King will open 12 outlets in India over the next two-three months, six each in Delhi and Mumbai. According to people familiar with the burger chain’s plans, the brand will roll out its first outlet in the capital in less than a month at a prominent mall in South Delhi, followed by the rest in the National Capital Region (NCR) and Mumbai. With an investment of up to Rs.2-2.5 crore per outlet, Burger King is eyeing other potential locations like Pune, Chennai and Bangalore. To be sure, Burger King is launching in Asia’s third largest economy where a spurt in disposable incomes has led to a rise in out-of-home food consumption, pushing chains such as Domino’s, McDonald’s and KFC to expand. Burger King has spent the last six to eight months working on its menu that will result in some India-specific modifications in dressings for Indian consumers. The company will start with its vegetarian and chicken burgers, and subsequently add lamb burgers to its menu. 

Celio continues India focus, targets opening 100 stores by ’16

Celio, the French fashion retailer is all set to strengthen its connection with Indian customers. The brand, is eyeing a bigger pie of India’s organized menswear retail market. Celio brings an essentially urban European fashion trend through its collection of shirts, jackets, waistcoats, trousers, suits, jackets and accessories.

In India, Celio offers a wide range of smart casual, business wear, sportswear, clubwear and denims. Celio had stepped into the country in 2008, the brand opened its first store in R City, Mumbai in 2009. Today the brand runs 40 exclusive brand stores which are fully company owned and operated and 128 shop-in-shops. The brand has also penetrated through large format stores like Pantaloons, Central and Lifestyle. Celio is looking at rolling out 100 stores by 2016.

Riding the booming e-commerce wave, the brand has already registered 7 percent of its total revenue in the domestic market through online sales. It has tied up with leading ecommerce portals like Myntra, Jabong, Flipkart and Amazon. “The urban Indian youth is aspiring for fast, effortless fashion. In India the younger generation is as fashion seeking as their global counterparts. They have exposure of international trends through the net, TV and mobile. We want people to come up to us for global fashion,” says Rajiv Nair, CEO, Celio, Future Fashion.

Driven by a strong conviction in India market, the brand is eyeing deeper penetration through retail expansion and a strategic communication plan targeted at young consumers. “We are essentially a retail oriented company which means our philosophy or strategy is store, product and customer service centric. We are exploring various routes to increase our penetration and strongly believe internet is the way,” he says.

“We have a legacy of two decades and in India we are just a starter, we are still understanding the market. We see ourselves as a retailer first, backed by a fantastic manufacturing set up. We manufacture four crore garments in Asia per annum and 10 lakh of these per annum are for India. We are taking the slow route. We have set the route and standards. Now, our goal is to get profits at the corporate level,” adds Nair.

Although the brand is not in a hurry to open franchisee stores it does plan to slowly tap that route. “Even though we are looking at franchisee stores for expansion, it won’t be bigger than our company stores. We understand that we have to take the franchisee route to get into smaller territories,” sums up Nair.

Kurlon Mattress Xpress Seeks Expansion Pan-India

Kurlon Mattress Xpress, a venture of Kurlon Enterprise Limited is looking forward to expand its business pan-India. The brand has 177 stores presently and is keen to increase its count.

Kurlon Mattress Xpress is a one stop shop focused on shopping experience for its customer's comfort needs. It is a smaller retail adaptation of the brandedretail space from Kurlon ranging between 400-900 square feet where customers could shop for Kurlon products like mattress, pillows, beds, tables, bed sheets, comforters, cushions and pillow protectors. For franchising, requirement of the brand in terms of area is 500 square feet and in terms of RoI is 25-30 per cent.

Kurlon has built a high recall amongst consumers over the years. To leverage this inherent strength it has entered the retail space with this one stop shop called Kurlon Mattress Express. Through this medium, the brand aims to showcase its entire gamut of products. Kurlon Enterprise Limited is a pioneer in the mattress industry. It is a 53 year old organisation which ia synonymous of ‘sleep comfort’. Kurlon has a pan-India presence with seven manufacturing plants of which four are green certified. It caters to the needs of consumers of all age groups with varied tastes and preferences.