Market your business right

 Use your marketing budget wisely and be patient and persistent to see results. Here’s how

The beginning of every year offers the chance for a fresh start and the opportunity to define how we would like the next 12 months to unfold. Aside from the personal resolutions that most of us have made and are doing our best to keep, a lot of businesses also use this time of year to identify new goals they would like to achieve throughout the year.

 

What are some of the resolutions for your company in 2021?

 How exactly do you decide the correct approach to garner the results you’re looking for?

It’s easy to get caught up with the ‘hot’ trends you hear about or the specific initiatives your competitors are focused on, but at the end of the day, every brand has unique needs to fill, and thus it requires a unique marketing plan to fulfill them. 

A Great strategy

The first step of any excellent marketing plan is always a strategy. This Period of research and planning is how you can gauge what’s going to work best for your brand, and how to distribute your marketing budget.

You shouldn’t be jumping into something because you think it’s probably the right channel, because your competitors are doing it, or because it’s the most cost-effective option. A strategy outlines which channels will provide the highest  return and generate the most impactful results based on your unique value.

You’ll often hear percentages thrown around as to how much you should be spending on marketing. In reality, those numbers don’t work for most of the brands because they lack a deeper understanding  of their sales funnel. The simplest way to determine your marketing budget is to identify how much a sale is worth, or how much you’re willing to spend for a qualified lead, and base it off of that.

Unfortunately, there are no shortcuts, and massive wins don’t usually happen with a tight or unrealistic budget . Gone are the days of inexpensive campaigns, or getting to page one on google without efforts.

Encourage Repeat Visits

A significant portion your marketing budget should be used for tactics that help to drive repeat visitors to your website. Users coming to your site once are far less likely to convert or make a purchase than a user who is familiar with your brand because they have been to your site a few times before. As consumers, we do our research before making a purchase. If we’re looking for a running shoe for example, typically we’ll visit a few sites to look at styles, brands, or prices, before making our final decision and clicking “buy now”. As marketers, bringing visitors back to your site after they’ve visited once is essential to fostering a conversion, generating a lead, or making a sale.
When you already have captured the interest of the user, you don’t want to lose them.
Email marketing is one of the most effective approaches to generating repeat website traffic and staying top of mind with users that are slightly familiar with your brand.
Encourage audience to take a look at your products one more time, offer an exclusive  discount for your service, or share a case study that shows how your company has helped improve other businesses with the product or service you’re offering. Show your value through email, generate brand awareness, and ultimately drive users back to your website once again.
Retargeting advertisements are essential in terms of staying top of mind with your consumers and making sure that you’re not losing any traction with your users as they consume content on other websites. Once a potential customer has visited your site, you’re able to serve them with banner advertisements on other sites that they visit.

 

Persistence and Patience

Whatever channel you’re focusing on, understand that in order to see results from it, you need to allow time. Making decisions based off findings from a few weeks’ worth of campaign data won’t give you a clear picture of what is going on. Your budget must allow for each channel to take the necessary time it needs to start performing as you need it to. To exemplify the importance of time, consider a marketing tactic such as search engine optimization.

In the past , SEO was much simpler. Unfortunately, this is no longer the case, While SEO doesn’t require actual dollars to secure a ranking, it does take a great deal of time and effort, which is a cost itself. However, at the end of the day, the long term results of proper SEO practices are indispensable.

Paid and organic collaboration:  Using paid and organic initiatives collaboratively is the ideal marketing mix. Simply focusing on paid digital advertising spots , or focusing  on generating  only organic website traffic won’t work well, however using both paid and earned media in tandem will provide results that are much more significant and meaningful.

Consider social media, facebook, twitter, Linkedin, and Instagram are all great resources for reaching a specific audience and providing them with engaging content. However, while they are completely necessary, organic posts alone won’t get you anywhere. You need to allocate some of your marketing Budget towards promoted posts to drive real brand awareness. You can’t completely eliminate additional social spending or you won’t produce results .

 

2021 Marketing Resolutions

For all marketers doing their best at starting best their year off right and accomplishing their 2021 resolutions, a well developed business plan with a reasonable budget, milestones, and trackable events is necessary. Take advantage of digital marketing and your ability to track all of your initiatives in realtime, measure them, and shift your resources as needed to help certain areas perform better.

You cant jump into your marketing plans blindly  and throw some money as you feel it is needed. Remember that at the end of the day persistence and patience is quintessential to any successful campaign.

Seekruit India’s First Recruitment Process Aggregator Platform Expands its presence

Virtual Recruitments: A New Era of a LOW TOUCH ECONOMY

With the pandemic affecting all our industries and modifying business and consumer behaviour for years to come, it is very evident that technology will play an extremely crucial roles in the survivability, sustenance, evolution and growth of businesses. All industries have to adopt Digital Transformation with utmost urgency and one of the industries most affected by this disruption is evidently the man-power driven recruitment industry. We foresee large aspects of the recruitment industry will go through partial or full automation using technology and digital platforms that will aid social distancing and reduce un-necessary human travel and human contact.

 At Seekruit, the mission is quite simple. In fact, it is not different from what all companies aspire for – to be the best at what they do. Seekruit HR Technologies Private Limited wants to establish itself among the leading providers of HR and Recruitment Services in India. The aim is to build rock-solid relationships with clients while delivering tailor made solutions and ensuring total satisfaction.

Seekruit thrive on a single-minded philosophy of “providing complete solutions to the patrons”. They provide total and transparent services to the clients so that they incur cost, which is to their benefit. This in fact forms the basis for Seekruit existence. Seekruit is focused towards providing different solution to  different hiring needs which makes them different from traditional HR service providers.

Their strength is the information and the knowledge base added to the experience of its people who are experts in the industry with a support of Technology can provide tailor made solution to cater all  recruitment needs. The company is strongly working on Data Management with a strong Big data team and use of artificial intelligence to provide strong database of right fit and certified talent. Seekruit is proud of the fact that the clients value their ability to deliver the right service for them.

There has been some initiation of using technology for recruitment however the scope of that has been very limited. In current situation, virtual recruitments are done through video calls over skype and other video calling apps which requires the hr and candidate to synchronise their availability at all time . This type of process has been challenging hence difficult to scale.

There has also been virtualisation that has tried to remove some of the stake-holders of the recruitment process like the recruiter, assessor, data team etc. and this is also not practical for a successful and scalable business model as each stake-holder has their unique proposition to the process.

Seekruit is India’s First career aggregator technology platform, which connects Corporate, i.e. who are looking forward to recruit the staff, and the candidate, i.e. who are looking out for a job.

IndiaOnline.In to Expand Its Business Via Franchisees

India’s online network, IndiaOnline.in has plans to expand its business network through 5,000 franchisees all over India. It is a one-stop shop for acquiring quality information about India and is a unique amalgamation of 350+ websites covering every state, city and town of India.

India Online Network has been in existence since the last five years and now it has brought a unique business opportunity for masses to join the Internet revolution in the country by partnering with them. IndiaOnline.in in its endeavour to create a network of more than 4,000 Business Associates from all over India, is inviting applications to join the network as Business Associate from each and every city and town of India. Smaller towns with less than two lakh population will have 1- 5 business associates per town or city while bigger cities will have multiple associates depending upon the size and population of the city.

Rahul Jalan, Director, Indiaonline.in says, “We take pride in expanding ourselves through the franchise route as we feel we will be creating a huge self-employment opportunity in every city and even the smallest of towns in India. By expanding our network, we wish to bring forward a unique business opportunity for anyone who joins our network as a Business Associate. We at India Online Network are striving hard to make India Online Network – a true synonym of the online information system India.”

Any-one who qualifies to become a Business Associate will have to pay a one-time very nominal non-refundable joining fee of Rs. 2000/- to 7000/- depending upon the city tier. It is a considerable and unique business and self employment opportunity for individuals, web designers, web marketing firms, cyber cafes, Aadvertising agencies, marketers, freelancers and even Students. The qualification needed to become the Business Associate is minimum 10+2 pass with reasonable knowledge of Internet with access to Internet connection.

The role of a Business Associate would be to promote and sell various paid membership, website and listing services among the businesses, industries and small businesses in their own city/town and also other local advertising options.