Seekruit India’s First Recruitment Process Aggregator Platform Expands its presence

Virtual Recruitments: A New Era of a LOW TOUCH ECONOMY

With the pandemic affecting all our industries and modifying business and consumer behaviour for years to come, it is very evident that technology will play an extremely crucial roles in the survivability, sustenance, evolution and growth of businesses. All industries have to adopt Digital Transformation with utmost urgency and one of the industries most affected by this disruption is evidently the man-power driven recruitment industry. We foresee large aspects of the recruitment industry will go through partial or full automation using technology and digital platforms that will aid social distancing and reduce un-necessary human travel and human contact.

 At Seekruit, the mission is quite simple. In fact, it is not different from what all companies aspire for – to be the best at what they do. Seekruit HR Technologies Private Limited wants to establish itself among the leading providers of HR and Recruitment Services in India. The aim is to build rock-solid relationships with clients while delivering tailor made solutions and ensuring total satisfaction.

Seekruit thrive on a single-minded philosophy of “providing complete solutions to the patrons”. They provide total and transparent services to the clients so that they incur cost, which is to their benefit. This in fact forms the basis for Seekruit existence. Seekruit is focused towards providing different solution to  different hiring needs which makes them different from traditional HR service providers.

Their strength is the information and the knowledge base added to the experience of its people who are experts in the industry with a support of Technology can provide tailor made solution to cater all  recruitment needs. The company is strongly working on Data Management with a strong Big data team and use of artificial intelligence to provide strong database of right fit and certified talent. Seekruit is proud of the fact that the clients value their ability to deliver the right service for them.

There has been some initiation of using technology for recruitment however the scope of that has been very limited. In current situation, virtual recruitments are done through video calls over skype and other video calling apps which requires the hr and candidate to synchronise their availability at all time . This type of process has been challenging hence difficult to scale.

There has also been virtualisation that has tried to remove some of the stake-holders of the recruitment process like the recruiter, assessor, data team etc. and this is also not practical for a successful and scalable business model as each stake-holder has their unique proposition to the process.

Seekruit is India’s First career aggregator technology platform, which connects Corporate, i.e. who are looking forward to recruit the staff, and the candidate, i.e. who are looking out for a job.

Van Heusen opens first digital store in Bengaluru

 Van Heusen, the premium lifestyle brand for professionals from Madura Fashion & Lifestyle portfolio, unveiled its first digitally immersive flagship store – Van Heusen Style Studio – in Bengaluru’s Indiranagar.

The first of its kind in India, the 5,500 sq ft store is an attempt to address every apparel shopper’s pain points of finding the appropriate fit, size and style best suited to their personality.

On entry, the shopper sees a 42 inch, digital display called ‘Today’s Briefing’ that offers ‘look of the day,’ informs what’s new in-store, doles out styling tips and updates on new fashion trends.

Next to the display is the ‘Fit Scanner’ enclosure, where the shopper is scanned by an infrared device, after which, measurements are generated from the collar circumference, shoulder width, to the chest, bust, hip, waist, height; which are used to identify the right fit for shirts, trousers, dresses, etc.

Next, is the ‘Style Bar’ digital display that helps a shopper identify their style personality by answering a few questions and throwing up 20 different looks that match the shopper’s style.

Customers choose the style by category, colour, patterns, fabric, and move on to the full length ‘Virtual Trial Mirror’ where the shirts, tees or trousers selected, can be virtually previewed on themselves without stepping into a physical trial room. The store has a ‘Style Simulator’ room, where shoppers can try on outfits for the day/night/evening wear, with an option to create the right mood by turning on music that matches the occasion, for which the apparel is being bought.

When the customer gets to the billing counter, a 42-inch double screen completes the experience – one screen displays inspirational styles recommended by Van Heusen, while the other screen displays style guidance tips.

“We decided on Bengaluru first, because it is home to tech-savvy people, who are exposed to international fashions and are willing to experiment. We are not selling apparel here, we are selling looks – the entire ensemble from the shirt, tie, jacket, pocket square, cufflinks, shoes; and have displayed different looks for men, women and youth, all around the store,” Vinay A Bhopatkar, COO, Van Heusen & People, said.

“We worked with FITCH, Singapore and Experiential Design Lab, Delhi to develop this store from scratch over the last 18 months,” he added.

Plans are on to roll out five Style Studios in the top metros over the next 12 months. Van Heusen has a pan-India presence across 280 stores in 120 cities.

 “Style Studio allows us to offer a wider variety of price points and exclusive merchandise; We expect our average selling price to go up from ₹3,500 to ₹4,500 with Style Studio,” added Bhopatkar.