Burger singh to expand its domestic and global presence

 

Burger Singh (A unit of Tipping Mr Pink Pvt Ltd) is a Gurgaon based Quick Service Restaurant (QSR) chain that specialises in Indian flavoured fusion burgers. Burger Singh is one of the highest selling burger brands in the country now, with 50 outlets in 10 Indian cities and 3 in the United Kingdom & 20+ Franchise outlets currently in the pipeline. It is one of the rare brands that has continued to show phenomenal growth even through the pandemic period. 

TMP also runs another brand called Bowl Hub which spans 17 outlets and is in the process of launching two more brands in the next quarter. 

 

The spread across various cities in India, tier 1 and tier 2 has been fueled by the fact that Burger Singh targets a wide audience with its good quality product, familiar Indianised palette and affordable menu prices. 

Tipping Mr Pink Pvt Ltd (TMP), the parent company of Burger Singh, prides itself on creating delivery focused brands, which can operate out of cloud kitchens, smart stores and dine in outlets. The outlets focus on business models with low rentals, low Capital Investment, low operational expenses and an early Return on Investment.

 TMP makes heavy use of technology to integrate a strong supply chain with the front end marketplace. Using the delivery aggregators (Zomato and Swiggy) and research partners like Nielson, they identify opportunity areas in the delivery business that can be fulfilled through an efficient supply chain and distributed through a large network of cloud kitchens, smart stores and dine in outlets. 

 

FADA Calls For Franchise Protection Act in India

 

With the announcement of Harley-Davidson to close its India manufacturing facility, the Federation of Automobile Dealers Association (FADA) called for the need for a Franchise Protection Act in the country to avert brands from abruptly closing their operations leaving their channel partners and customers in a fix.

"It goes without saying that dealers who have invested their hard-earned capital in this iconic brand are left like an abandoned baby without any compensation package."

Consequently, FADA called for a Franchise Protection Act in India.

"With every brand closing its shop in India, India's capital flow goes down the drain. With a luxury brand like Harley, setting up its dealership costs anywhere between Rs 3-4 crore and with a total of 35 dealerships, Rs 110-130 crore will go down the drain," the statement said.

"Moreover, there will be customers who will not receive glitch-free service as spares will now be in shortage thus leading to cases and harassment to dealers from their customers."

 The association pointed out that a luxury two-wheeler dealership on an average employs 50 people.

"With 35 Harley dealers, around 1,800-2,000 people at dealerships will lose their jobs," FADA said.

According to the company, it is changing the business model in India and evaluating options to continue to serve its customers.

"Harley-Davidson plans to close its manufacturing facility in Bawal and significantly reduce the size of its sales office in Gurgaon (Gurugram)," the company had said in a statement.

"The company is communicating with its customers in India and will keep them updated on future support. The Harley-Davidson dealer network will continue to serve customers through the contract term."

Burger Singh to open 40 outlets in Gujarat

Burger Singh, a brand of fusion burgers has signed a master franchise deal in Gujarat through which it will open 40 outlets in the next two years in various cities, including Ahmedabad, Surat, Vadodara and Rajkot. 

The 40 outlets will be a mix of dine-in and take away outlets along with some strategically placed cloud kitchens. The Master Franchise will seek suitable sub-franchisees in the area, stated an official release on Friday.

“Gujarat has a vibrant food market with huge potential… There is also a massive market for vegetarian food. We are already known for our wide range of vegetarian burgers, and we are introducing some very special vegetarian products, especially for Gujarat,” said Rahul Seth, Chief of Staff, Burger Singh. The company already has 50 outlets in the country.

The Master Franchise in Gujarat has been taken up by Balaji FoodWorks, a company established by entrepreneurs Harshil Soni and Yash Patel.

 

Seekruit India’s First Recruitment Process Aggregator Platform Expands its presence

Virtual Recruitments: A New Era of a LOW TOUCH ECONOMY

With the pandemic affecting all our industries and modifying business and consumer behaviour for years to come, it is very evident that technology will play an extremely crucial roles in the survivability, sustenance, evolution and growth of businesses. All industries have to adopt Digital Transformation with utmost urgency and one of the industries most affected by this disruption is evidently the man-power driven recruitment industry. We foresee large aspects of the recruitment industry will go through partial or full automation using technology and digital platforms that will aid social distancing and reduce un-necessary human travel and human contact.

 At Seekruit, the mission is quite simple. In fact, it is not different from what all companies aspire for – to be the best at what they do. Seekruit HR Technologies Private Limited wants to establish itself among the leading providers of HR and Recruitment Services in India. The aim is to build rock-solid relationships with clients while delivering tailor made solutions and ensuring total satisfaction.

Seekruit thrive on a single-minded philosophy of “providing complete solutions to the patrons”. They provide total and transparent services to the clients so that they incur cost, which is to their benefit. This in fact forms the basis for Seekruit existence. Seekruit is focused towards providing different solution to  different hiring needs which makes them different from traditional HR service providers.

Their strength is the information and the knowledge base added to the experience of its people who are experts in the industry with a support of Technology can provide tailor made solution to cater all  recruitment needs. The company is strongly working on Data Management with a strong Big data team and use of artificial intelligence to provide strong database of right fit and certified talent. Seekruit is proud of the fact that the clients value their ability to deliver the right service for them.

There has been some initiation of using technology for recruitment however the scope of that has been very limited. In current situation, virtual recruitments are done through video calls over skype and other video calling apps which requires the hr and candidate to synchronise their availability at all time . This type of process has been challenging hence difficult to scale.

There has also been virtualisation that has tried to remove some of the stake-holders of the recruitment process like the recruiter, assessor, data team etc. and this is also not practical for a successful and scalable business model as each stake-holder has their unique proposition to the process.

Seekruit is India’s First career aggregator technology platform, which connects Corporate, i.e. who are looking forward to recruit the staff, and the candidate, i.e. who are looking out for a job.