Burger singh to expand its domestic and global presence

 

Burger Singh (A unit of Tipping Mr Pink Pvt Ltd) is a Gurgaon based Quick Service Restaurant (QSR) chain that specialises in Indian flavoured fusion burgers. Burger Singh is one of the highest selling burger brands in the country now, with 50 outlets in 10 Indian cities and 3 in the United Kingdom & 20+ Franchise outlets currently in the pipeline. It is one of the rare brands that has continued to show phenomenal growth even through the pandemic period. 

TMP also runs another brand called Bowl Hub which spans 17 outlets and is in the process of launching two more brands in the next quarter. 

 

The spread across various cities in India, tier 1 and tier 2 has been fueled by the fact that Burger Singh targets a wide audience with its good quality product, familiar Indianised palette and affordable menu prices. 

Tipping Mr Pink Pvt Ltd (TMP), the parent company of Burger Singh, prides itself on creating delivery focused brands, which can operate out of cloud kitchens, smart stores and dine in outlets. The outlets focus on business models with low rentals, low Capital Investment, low operational expenses and an early Return on Investment.

 TMP makes heavy use of technology to integrate a strong supply chain with the front end marketplace. Using the delivery aggregators (Zomato and Swiggy) and research partners like Nielson, they identify opportunity areas in the delivery business that can be fulfilled through an efficient supply chain and distributed through a large network of cloud kitchens, smart stores and dine in outlets. 

 

Maroosh to expand its domestic and global presence

Maroosh a quick service restaurant brand, owned by Impresa Hospitality, is expanding its domestic and global footprint through Franchise Route. 

Impresa Hospitality managing director and chief executive Ketan Kadam said: “Expansion through franchisees is an ideal route for expansion in the existing market environment. The business model does not require capex, so we can focus on brand building.” 

For expansion in the domestic market, the company has signed a master franchise deal  for setting up stores in the Delhi NCR region besides Bangalore, with the plan to set up over a hundred stores over a three-year period, Impresa Hospitality said. 
Kadam added that the company now planned to foray in the ready-to-eat packaged foods space. 

Taco Bell is embarking on an Expansion drive in India

Mexican Fast food chain Taco Bell Owned by the US-based Yum! Brands Inc., is embarking on an expansion drive in India and plans to open more outlets in 12 cities in the next four years.

At present it operates nine stores in three cities and plans to add three more outlets taking the number to 12 by the year-end.

The company has partnered with the promoter family of Dabur, the Burmans whose firm Burman Hospitality has taken the franchise for north and some southern markets such as Karnataka and Telangana.

“Our initial focus will be the top metros and their neighbouring cities. We are already present in Delhi, Bangalore and Mumbai. These three are important markets,” Taco Bell India managing director Ankush Tuli said.

Taco Bell plans to enter cities such as Hyderabad, Chandigarh, Chennai, Pune and Ahmedabad, The company plans to have multiples stores in big citie,s he said. “We are looking to 10-12 cities between now and 2020.”

Taco Bell is also tweaking and adapting some local flavours in its menu to suit the Indian palate. “We have now tikka masala burrito. We are among the few global markets of Taco Bell which has an R&D facility. The entire vegetarian range is made for India as we do not have vegetarian outside much of India,” said Tuli.

He said by the end of this year, Taco Bell would completely source raw material and equipment locally.

BG Cleaning Systems Hires Sparkleminds For India Franchise Development and Master Franchise Recruitment.

eykjavik, Iceland- Bangalore, India- 19 July 2011.

Commercial Cleaning Franchise Company, BG Cleaning Systems, Iceland, has appointed India-based franchise consultants, Sparkleminds, to develop their franchising in India.

Sparkleminds (www.sparkleminds.com) is a specialized franchise consulting company offering international franchise companies seeking to enter India, complete start to end franchise consultancy services, beginning with localized franchise strategy, territory mapping, franchise agreement, trade mark registrations, franchise marketing, franchise recruitment, franchise trainings, franchise audits and other customized franchise solutions for international clients for over a decade now.

Benedikt Hjálmarsson, Founder and CEO of BG Cleaning Systems, says that it is their “goal to create a worldwide system for running successful and respectable cleaning businesses without the burden of having to pay high royalty and franchise fees. This would then give interested entrepreneurs around the world the opportunity to easily succeed in starting their own cleaning business ventures while we focus on keeping updated with the current trends in the art and science of the cleaning industry and training our franchisees to do this business flexibly, effectively and efficiently.”

He further states that he is excited about the work the team at Sparkleminds has put in to customize their business for India. He says, ‘we are now absolutely ready for India, with over the last couple of months going into the research and understanding of this business and localizing it for India. We are glad to have been working with Sparkleminds and have created a unique financial model, which will ensure that we keep the cost as low as possible, while we focus on approving the right profiles as franchisees for our India growth. In fact”, Mr. Hjálmarsson points out, “the huge difference in quality of services being offered presently vis-à-vis what the BG franchisees would be able to provide, as he experienced during his visit to India. Our frugal model, will ensure that we clean better, faster and with lesser people, saving time and costs for all”.

“The cleaning industry in India today is pegged around Rs 1000 Crores and has been consistently growing at a brisk rate of 30-40% CAGR. An increased focus from all kinds of corporations, small, medium and large, all seeking professional mechanized cleaning solutions, is bound to trigger an explosive growth in this segment. While franchisees of International companies like BG Cleaning systems, who have the systems, concepts, processes, and know-how to operate and deliver good quality services, are on the forefront of tapping this enormous opportunity. It definitely is the right time for entrepreneurs from across all cities and towns of India seeking service franchises to get into this commonly known recession-proof industry. To emphasize on the quality of the services, all BG Master and Unit franchises will be trained at their global headquarters for 2 weeks, in Iceland.

“We are very excited to launch the franchise marketing of the BG franchise at the Times Franchise Expo to be held at Pragati Maidan, Delhi on 23-24 July 2011. For the first time, BG Cleaning systems will be soliciting responses for India Master Franchises through this expo, wherein we will approve exclusive state development rights for the approved master franchises who will have to invest Rs 25 Lakhs and will have to operate one unit franchise themselves. We will then assist these master franchises to develop their territory by appointing further unit franchises who will come in with an initial investment of 12 Lakhs”, says Mr. Nahar.

About BG Cleaning Systems:

BG Cleaning systems (www.bgcleaning.net) founded in 1995 in Reykjavik, is a multifaceted global cleaning services company that caters to all types of facilities with all kinds of cleaning needs. The company services some of the largest corporations, public and private institutions, establishments, insurance companies, supermarkets, shipping lines, airline servicing companies, homeowners’ associations and offer a wide range of cleaning solutions – from regular janitorial cleaning services to special cleaning services, i.e., floor maintenance, insurance-related clean up, construction clean up, general cleaning, window washing, carpet care, and more.