Burger singh to expand its domestic and global presence

 

Burger Singh (A unit of Tipping Mr Pink Pvt Ltd) is a Gurgaon based Quick Service Restaurant (QSR) chain that specialises in Indian flavoured fusion burgers. Burger Singh is one of the highest selling burger brands in the country now, with 50 outlets in 10 Indian cities and 3 in the United Kingdom & 20+ Franchise outlets currently in the pipeline. It is one of the rare brands that has continued to show phenomenal growth even through the pandemic period. 

TMP also runs another brand called Bowl Hub which spans 17 outlets and is in the process of launching two more brands in the next quarter. 

 

The spread across various cities in India, tier 1 and tier 2 has been fueled by the fact that Burger Singh targets a wide audience with its good quality product, familiar Indianised palette and affordable menu prices. 

Tipping Mr Pink Pvt Ltd (TMP), the parent company of Burger Singh, prides itself on creating delivery focused brands, which can operate out of cloud kitchens, smart stores and dine in outlets. The outlets focus on business models with low rentals, low Capital Investment, low operational expenses and an early Return on Investment.

 TMP makes heavy use of technology to integrate a strong supply chain with the front end marketplace. Using the delivery aggregators (Zomato and Swiggy) and research partners like Nielson, they identify opportunity areas in the delivery business that can be fulfilled through an efficient supply chain and distributed through a large network of cloud kitchens, smart stores and dine in outlets. 

 

Burger Singh to open 40 outlets in Gujarat

Burger Singh, a brand of fusion burgers has signed a master franchise deal in Gujarat through which it will open 40 outlets in the next two years in various cities, including Ahmedabad, Surat, Vadodara and Rajkot. 

The 40 outlets will be a mix of dine-in and take away outlets along with some strategically placed cloud kitchens. The Master Franchise will seek suitable sub-franchisees in the area, stated an official release on Friday.

“Gujarat has a vibrant food market with huge potential… There is also a massive market for vegetarian food. We are already known for our wide range of vegetarian burgers, and we are introducing some very special vegetarian products, especially for Gujarat,” said Rahul Seth, Chief of Staff, Burger Singh. The company already has 50 outlets in the country.

The Master Franchise in Gujarat has been taken up by Balaji FoodWorks, a company established by entrepreneurs Harshil Soni and Yash Patel.

 

Radisson Hotels to introduce Spanish cuisine in India

Radisson Hotel Group has signed an exclusive master franchise agreement (MFA) with Tapas Club, a Singapore-based food and drink (F&D) brand, to roll out a series of stylish Spanish restaurants across its extensive portfolio of hotels in India. 

Under the new deal, Radisson Hotel Group will have exclusive use of the Tapas Club name in India, allowing it to introduce premium Spanish cuisine to its guests, who are always on the lookout for new experiences. These lively restaurants will also attract local residents and non-resident guests to dine at Radisson Hotel Group’s hotels. 

“Tapas Club is an excellent strategic fit for our business in India, where F&D trends point to the rising popularity of innovative cuisine. We are excited to introduce a new era of dynamic Spanish dining, tailored to Indian palates, to our hotels across the country. We aim to become flagbearers of Spanish cuisine in India,” Katerina Giannouka, president, Asia Pacific, Radisson Hotel Group, said.

The company plans to open more than 10 restaurants in the next four years and will deploy top chefs trained in Spanish cuisine across its Indian hotels and resorts.

Tapas Club was conceived to bring contemporary Spanish cuisine to the Asian market. Already present in Singapore, Indonesia and Malaysia, its restaurants specialize in authentic dishes that embrace the vibrant colors and flavors of the Iberian Peninsula. This makes it the perfect addition to the Indian F&D market, where diners – especially millennials – are increasingly seeking fresh and unique culinary adventures. According to a study by Deloitte, millennials now account for 34% of India’s population and spend almost a third of their disposable income on entertainment and eating out. 

“We are delighted to bring Tapas Club to India and look forward to adding value to our esteemed guests and partners. F&D is an important area for our business in India and we are exploring strategic tie-ups with other leading, high-quality culinary brands to further uplift our presence in this sphere,” Zubin Saxena, MD and VP, operations, South Asia, Radisson Hotel Group, said.

Rakesh Sethi, Radisson Hotel Group’s corporate executive chef in India, will work alongside the Tapas Club team to create extraordinary dishes that blend Indian flavours with Iberian flair. The menu will comprise of specialty dishes such as paella, Spanish omelette, croquettes, contemporary tapas and delectable desserts. All dishes will reflect Indian palates, with plenty of vegetarian options.

“It is our privilege to partner with Radisson Hotel Group in India, where the brand has operated for over 20 years and earned a huge brand equity. We are working with experts like chef Sethi, to delve deep into India's rich culinary culture and develop new dishes that will delight foodies all over the country,” Jose Alonso, executive chef, Tapas Club, said.

Radisson Hotel Group now operates 94 hotels in India and this strategic partnership with Tapas Club is the latest in a series of moves to enhance the group's F&D offerings in India, the company added.

Burman Hospitality Launches First Taco Bell Outlet

Taco Bell, the world’s largest Mexican-style quick service restaurant chain made its debut in New Delhi with its first outlet at Ambience Mall, Vasant Kunj. Taco Bell announced the Delhi launch with Burman Hospitality Private Limited (BHPL), its first franchisee in India incorporated by The Burman Family, the promoters of Dabur. In addition to the grand opening in New Delhi, Taco Bell has six restaurants in Mumbai and Bangalore. Taco Bell with Burman Hospitality Private Limited aims to take the count to 25 restaurants in the next 18-24 months.

The new restaurant’s contemporary design is inspired by its Mexican-style cuisine and the brand’s California-based heritage. It has an urban fresh look which brings to life the brand’s belief in freshness and made-to-order food which can be seen from the open kitchen. The 75-seater Delhi restaurant will offer international classics like Crunchy Taco Supreme, Crunchwrap and Burritos as well as Kathitto developed especially for India to suit the local palate.

Speaking about the launch Unnat Varma, General Manager – Taco Bell & Pizza Hut said: “Delhi fans have been asking for Taco Bell in their city and we are excited to offer our signature Mexican-inspired food and break-through value to our consumers here who have a youthful spirit. With a strong proof of concept in Bangalore and Mumbai, we are now eager to increase our footprint across India and are delighted to work with Burman Hospitality as part of our expansion strategy into northern states including New Delhi, Punjab, Chandigarh and Uttarakhand.”

On the other side, Gaurav Burman, Director, Burman Hospitality Private Limited said: “We are delighted and honoured to work with Yum, the largest restaurant company in the world to grow Taco Bell in India. We believe Taco Bell with its differentiated and innovative product offering will win the hearts and stomachs of the Indian consumer. We look forward to opening Taco Bell restaurants across India and making it the most successful QSR brand in the country.”

Founded in 1962 by former U.S. Marine Glen Bell in Downey, California, Taco Bell proudly serves made-to-order and customisable tacos, burritos, and other specialties with bold flavours, quality ingredients, breakthrough value, and best in class customer service to over 36 million customers weekly across the globe. Taco Bell and its more than 350 franchise organisations have more than 6,000 restaurants across the United States and continue to grow with over 250 restaurants internationally including Latin America, Europe and Asia.

US Burger Chain Carl’s Jr To Make India Debut

California-based burger chain Carl’s Jr will be opening 100 burger restaurants in India through its franchise partner CybizCorp.

The development came to light following announcement of CKE Restaurants Holdings, Inc, (CKE), parent company of Carl’s Jr, signing up a development agreement with India’s Cybiz BrightStar Restaurants Private Limited, owned by CybizCorp.

The initial agreement is for opening 100 Carl’s Jr. premium burger restaurants and CKE believes there is potential for more than 1,000 restaurants in India over the period of time. “We have been preparing for an entry in India for more than three years, and after substantial due diligence we decided to sign CybizCorp as our franchise partner in the country,” stated Ned Lyerly, President of International at CKE Restaurants.

“We see tremendous potential in the Indian market, and CybizCorp’s proven track record in the franchise sector in both real estate and F&B gives us great confidence in the partnership and our future success in the country,” he adds.

On this, Sam Chopra, Group Chairman and Founder of CybizCorp, commented, “The time is right for a premium burger quick-service restaurant such as Carl’s Jr. to enter India, as we are witnessing a ‘Burger Revolution’ in our country, parallel phenomena that was witnessed in the Pizzas and Pasta category a decade back. The advent of multiple brands in the premium burger category in the recent past bears testimony to this trend. After successfully managing the Master Franchises of some of the most premium stand alone outlets in the country, representing an iconic brand like Carl’s Jr will be an exciting proposition.”