Burman Hospitality Launches First Taco Bell Outlet

Taco Bell, the world’s largest Mexican-style quick service restaurant chain made its debut in New Delhi with its first outlet at Ambience Mall, Vasant Kunj. Taco Bell announced the Delhi launch with Burman Hospitality Private Limited (BHPL), its first franchisee in India incorporated by The Burman Family, the promoters of Dabur. In addition to the grand opening in New Delhi, Taco Bell has six restaurants in Mumbai and Bangalore. Taco Bell with Burman Hospitality Private Limited aims to take the count to 25 restaurants in the next 18-24 months.

The new restaurant’s contemporary design is inspired by its Mexican-style cuisine and the brand’s California-based heritage. It has an urban fresh look which brings to life the brand’s belief in freshness and made-to-order food which can be seen from the open kitchen. The 75-seater Delhi restaurant will offer international classics like Crunchy Taco Supreme, Crunchwrap and Burritos as well as Kathitto developed especially for India to suit the local palate.

Speaking about the launch Unnat Varma, General Manager – Taco Bell & Pizza Hut said: “Delhi fans have been asking for Taco Bell in their city and we are excited to offer our signature Mexican-inspired food and break-through value to our consumers here who have a youthful spirit. With a strong proof of concept in Bangalore and Mumbai, we are now eager to increase our footprint across India and are delighted to work with Burman Hospitality as part of our expansion strategy into northern states including New Delhi, Punjab, Chandigarh and Uttarakhand.”

On the other side, Gaurav Burman, Director, Burman Hospitality Private Limited said: “We are delighted and honoured to work with Yum, the largest restaurant company in the world to grow Taco Bell in India. We believe Taco Bell with its differentiated and innovative product offering will win the hearts and stomachs of the Indian consumer. We look forward to opening Taco Bell restaurants across India and making it the most successful QSR brand in the country.”

Founded in 1962 by former U.S. Marine Glen Bell in Downey, California, Taco Bell proudly serves made-to-order and customisable tacos, burritos, and other specialties with bold flavours, quality ingredients, breakthrough value, and best in class customer service to over 36 million customers weekly across the globe. Taco Bell and its more than 350 franchise organisations have more than 6,000 restaurants across the United States and continue to grow with over 250 restaurants internationally including Latin America, Europe and Asia.