Taco Bell is embarking on an Expansion drive in India

Mexican Fast food chain Taco Bell Owned by the US-based Yum! Brands Inc., is embarking on an expansion drive in India and plans to open more outlets in 12 cities in the next four years.

At present it operates nine stores in three cities and plans to add three more outlets taking the number to 12 by the year-end.

The company has partnered with the promoter family of Dabur, the Burmans whose firm Burman Hospitality has taken the franchise for north and some southern markets such as Karnataka and Telangana.

“Our initial focus will be the top metros and their neighbouring cities. We are already present in Delhi, Bangalore and Mumbai. These three are important markets,” Taco Bell India managing director Ankush Tuli said.

Taco Bell plans to enter cities such as Hyderabad, Chandigarh, Chennai, Pune and Ahmedabad, The company plans to have multiples stores in big citie,s he said. “We are looking to 10-12 cities between now and 2020.”

Taco Bell is also tweaking and adapting some local flavours in its menu to suit the Indian palate. “We have now tikka masala burrito. We are among the few global markets of Taco Bell which has an R&D facility. The entire vegetarian range is made for India as we do not have vegetarian outside much of India,” said Tuli.

He said by the end of this year, Taco Bell would completely source raw material and equipment locally.

Taco bell rings its bell in Mumbai

America’s Mexican fast food restaurant chain, Taco Bell recently opened two more outlets in Mumbai. The outlets are located in Ghatkopar and Thane. Taco Bell is a part of Yum! Restaurants India which is a subsidiary of ‘Yum! Brands’. Internationally, Taco Bell has over 6000 stores in 16 countries including India. In India, Taco Bell has four outlets in Bangalore and now three in Mumbai. ‘Yum! Brands’ owns three of the leading restaurant brands worldwide – Pizza Hut, KFC and Taco Bell.

Launched in India in 2010, Taco Bell serves Mexican fast food that is both craveable and packed with flavours. With absolutely new food formats and bold flavours, Taco Bell is a delight for consumers who want to experience some ‘food adventure’.

Unnat Varma, General Manager, Taco Bell & Pizza Hut, India said: “At Taco Bell, we serve fast food that is crunchy, cheesy and extremely flavourful. Our experience both in Bangalore and Mumbai has been fantastic with consumers thoroughly enjoying new food formats like Tacos, Chalupas and Quesadillas. Though our food has familiar ingredients but they are done very differently.”

Taco Bell menu boasts of items that are hot and cold, soft and crunchy, all at the same time - a true multi-sensorial food experience.