Taco Bell is ready to
serve up Waffle Tacos everywhere from Peru to India.
Taco Bell announced
plans to add 1,300 new locations internationally by 2023 -- a significant
increase from its current 250 locations overseas. The increase in international
units would, by the company's estimates, generate an additional $2 billion in
sales.
Growth will be
focused in European, Asian and South American countries including the U.K.,
Korea, Japan, Chile, Peru and India.
The chain franchises
250 restaurants in 26 countries internationally -- notably less than its Yum
Brands sister chains, KFC and Pizza Hut. KFC especially relies on international
sales, with more than 4,600 restaurants in China making up about a third of
total global KFC locations.
The international
focus is part of Taco Bell's larger plan to become a $14 billion brand by
2022. In addition to the influx of international locations, Taco Bell
also plans to add 2,000 restaurants domestically. Right now, the chain has
nearly 6,000 locations in the U.S., opening a record-setting 200 new
restaurants domestically in 2014.
Taco Bell has
celebrated a strong year keeping things domestic. Taco Bell reliably increased
sales and maintained social media buzz throughout 2014. Now it's time to see if
the success can continue overseas.
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