Mother Dairy, one
of the leading dairy major in the country is entering Chennai after test
marketing its product in the southern market for almost two years. New Delhi
based Mother Dairy will launch its products in Chennai within a month. The
company is eyeing 15-20 per cent business from South Indian market and will
enter in cities like Chennai, Bangalore and Hyderabad.
Sandeep Ghosh, Business
Head (Milk, Mother Dairy Fruit and Vegetable), Mother Dairy Fruit and Vegetable
Pvt Ltd says: “We are looking at Chennai market very closely. It offers a huge
potential. In a month or so, we will launch products in Chennai. The company is
growing at 20 per cent CAGR (Compounded Annual Growth Rate) and is eyeing Rs
10,000 crore businesses by 2017 and of that dairy business will be Rs 7,500
crore.”
The brand which is a
subsidiary of National Dairy Development Board is also planning to expand its
presence in the country. Mother Dairy is planning to set up 6,000 outlets in
Chennai, Bangalore and Hyderabad in next six months.
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