Puma,
the global brand known for its lifestyle sports apparel and shoes, is looking
to strengthen its position in India. It is eyeing the top slot in the segment
via a nationwide network expansion as well as the launch of its global brands
pitched at the Indian sports enthusiast. Abhishek Ganguly, the new managing
director of PUMA India,
is looking to reposition the brand in the country.
“We are
in process of creating a strong brand awareness through various marketing and
product launch initiative,” Ganguly said. “We are bullish on India and we have
seen a major shift to high end products by Indian consumers. Hence, we want to
bring our global sports assets to India shortly."
According
to Ganguly, Indian consumers are ready to move into high-end technical shoes which costs Rs 10000-15,000 for daily
jogging. "A few years ago, we saw the trend of buying any kind of sports
shoes for jogging by Indian middle class families. Nowadays, they are more
brand conscious, unable to compromise on quality and ready to pay premium for
the sports shoes," he said.
Puma
will continue their investments in India by adding more stores in cities as
well as Tier-II cities. "We don’t believe in setting up more stores just
for the sake of expansion. We are looking select pockets,”Ganguly said, adding
that the company has identified new malls coming up at Mumbai, Delhi and
Hyderabad to start the new stores.
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