South
African restaurant chain Nando's has set up a fully-owned subsidiary in India,
buoyed by the good response to its remodelled franchisee-run outlets in the
country. The company has roped in Sumeet Yadav, who currently heads Brooks
Brothers and SuperDry businesses at Reliance Brands, as its India chief
executive, said two people familiar with the development.
Nando's plans to open about 20 own restaurants in the next three-four years in addition to outlets opened by its franchisees, the person said.
Nando's has seen better fortunes in India on its second attempt to crack the country's market two years ago, after exiting the country in 2008 by folding up three franchisee stores in Mumbai. In its comeback innings, Nando's completely transformed its strategy by opening larger 4,500-sqft outlets and pitched itself as a dine-in restaurant rather than a self-service fast-food joint.
Nando's plans to open about 20 own restaurants in the next three-four years in addition to outlets opened by its franchisees, the person said.
Nando's has seen better fortunes in India on its second attempt to crack the country's market two years ago, after exiting the country in 2008 by folding up three franchisee stores in Mumbai. In its comeback innings, Nando's completely transformed its strategy by opening larger 4,500-sqft outlets and pitched itself as a dine-in restaurant rather than a self-service fast-food joint.
No comments:
Post a Comment