Thursday, February 12, 2015

Sarovar opens Dasavatara-themed hotel in Tirupati

The hotel is conceptualized and designed around the Dasavataras of Lord Vishnu. The property has 121 rooms and suites, according to a statement from the company. 

"Tirupati is one of India's most visited pilgrimage centres. The existing demand-supply gap in this temple town offers a huge opportunity for hospitality brands. Every brand which was earlier in the luxury segment now wants to have a piece of the business here. We believe that 
Tirupati Yatra is no longer about an arduous journey to meet Lord Venkateshwara, it is nirvana luxe," Anil Madhok, managing director, Sarovar Hotels & Resorts, said. 

"Marasa Sarovar Premiere Tirupati is India's first theme hotel inspired by the 10 incarnations of Lord Vishnu. It aims at providing luxurious and affordable accommodation. The newly completed hotel ensures that a visit to Tirupati no longer entails compromising on personal comfort. Till date many visitors to the temple and otherwise opted on a day trip to Tirupati due to the limited choice and quality of existing accommodation. This is no longer the case with the opening of the Marasa Sarovar Premiere as the hotel sets the standards in not only accommodation but also offers choices of dining options, spa, health club, swimming pool," Yogesh Prajapati, director, Finance, Marasa Hospitality and owner of the hotel, said. 

Sarovar Hotels & Resorts is a hotel management company which manages and franchises over 70 operational hotels in 48 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel, Radisson, Park Plaza and Park Inn brands. The brands cover the 3, 4 and 5 star spectrum. 

The Madhvani Group, which was also part of the project, is a private sector conglomerate in East Africa. It owns a portfolio of business interests in several countries particularly in East Africa and India. 


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