Asrapport Dining Signs Franchise Agreement with Taco Bell Corp.

Asrapport Dining Co., Ltd  announced  that it has signed a franchise agreement with Taco Bell Corp. for restaurant openings in Japan.

Asrapport Dining is a publicly traded holding company which operates a food service franchise business with 429 restaurants throughout Japan including Japanese style “Izakaya” pub and barbecue restaurants. In signing this agreement, Asrapport Dining will become a franchisee of one of the largest global quick service restaurant (QSR) brands to operate “Taco Bell” restaurants in Japan.

“Our main business realm is dinner time pub style restaurants. We seek to increase the competitive strength of our portfolio and grow the number of our restaurants that frequented by customers throughout the entire day,” said Shusaku Higaki, Asrapport Dining CEO. “We believe that 'Taco Bell' holds strong growth potential and will enable us to create a new QSR category by cultivating the strong latent demand for Mexican inspired foods within Japan.”

Taco Bell Corp., a member of the Yum! Brands, Inc., currently operates more than 6,000 restaurants globally, and seeks to increase its restaurant numbers by 2,000 and 1,300 inside and outside of the United States by 2022 and 2023 respectively. They will cultivate market opportunities outside the U.S. to create a new growth model for Taco Bell and to fortify its global presence. Their global expansion strategy is focused upon Europe (UK, Poland), Asia (Korea, Japan and Thailand), Latin America (Chile, Peru) and India.

“We look forward to growing Taco Bell, which is one of the largest QSR chains in U.S. and globally, as part of their global expansion strategy. Furthermore, this development is an integral part of our own growth strategy,” said Higaki.