Mahindra First
Choice Wheels Ltd. (MFCWL) today inaugurated two new authorized dealerships-
Guru Kripa Motors and Auto Rehman in Delhi-NCR region. Both outlets were
inaugurated by Yatin Chadha, Senior Vice President, Retail Business, Mahindra
First Choice Wheels Ltd.
“Delhi NCR is a strategic market for Mahindra First Choice
Wheels and I am sure that our association with Guru Kripa Motors and Auto
Rehman will help us popularise the MFCWL brand further. At Mahindra First
Choice Wheels Limited, we are witnessing a transformational change in the way
we operate. With a vision to create a used car ecosystem, we are enhancing and
leveraging our physical and online presence and are best positioned in the auto
industry to deliver a “Brick and Click” synergy interface for a unique customer
experience in our rapidly growing franchisee network across India,” said
Chadha.
With these new additions, company’s footprint in the region has
reached to 33 dealerships, which it further plans to expand this number to 40
outlets by year end. MFCWL now has a network of 157 dealerships in North India.
“We are delighted to be associated with Mahindra First Choice
Wheels, the leader in the Indian used car market. With its strong value proposition
of trust, credibility and exceptional service, MFCWL is well poised to tap into
the exponential growth in this market. The company’s consistent focus on
innovative products and services is also sure to find favour with customers
here,” said Deepak Shahani, Dealer Principle, Guru Kripa Motors.
Auto Rehman will offer customers a range of services including
car finance, insurance, fitment of car accessories and assistance with
paperwork and documentation.
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