US-based pizza chain Sbarro is planning to add 20 'New York style pizza' restaurants
in north and east India in two years as part of expansion plans in the country.
The
chain, which has around 900 Sbarro outlets in more than 40 countries, operates
in northern and eastern parts of India through its master franchise Jyoti
International Foods
"We plan to open 20 new restaurants by end of 2016
and will be investing up to Rs 30 crore for this," Jyoti International Foods Pvt
Ltd Chief Executive
Officer Akhil Puri said.
In the
first phase of expansion, the company is primarily looking at areas in Delhi
and NCR, followed by outlets in Punjab and Gujarat. We currently have two
restaurants, Puri added.
"We
plan to follow different type of models at different locations. In some places
we will have flagship restaurants and in some we will have inline stores. We
are also aiming to focus on opening home delivery stores," Puri said.
Speaking
about the size of outlets he added: "The flagship outlets will have a
space of around 2,000 sq feet. Inline outlets in malls would be between 1000 to
1,200 sq feet while in food courts and kiosks it will be between 400 to 600 sq
feet."
As part
of their agreement, Jyoti International Foods Pvt Ltd (JIFPL) pays development
fees and royalty on revenues to Sbarro.
"We
are also offering pizza-by-slice in our restaurants and it is very popular with
our customers as they can order only a piece of pizza and not a full sized one
and enjoy different flavours," Puri said.