Strengthening its focus towards becoming the most desirable premium fitness brand in the country,Reebok launched it’s first-ever Reebok Fitness Studio in Mumbai. It is an innovative format situated within the Fit-Hub store. The first Reebok franchise ‘store and studio’ concept launched at Mumbai’s Linking Road has been conceptualised to meet the fitness needs of Indian consumers and will enable them to engage in exciting studio fitness activities such as Dance, Aerobics and Yoga. Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance.
Commenting on the launch, Erick Haskell, Managing Director, Reebok India said, “It gives us immense pleasure to launch the world’s first-ever Reebok Fitness Studio in Mumbai, and empower our customers to embark on their fitness journey. It is all the more exciting that India is the first Reebok market to have developed and implemented this concept. We hope to receive a great response to this new addition, and aim to have ten such ‘store and studio’ formats spread across all parts of the country by the end of 2015, thereby truly spreading the message of fitness and encouraging people to be ‘Fit for Life’.”
Expressing his thoughts on the launch, Somdeb Basu, Brand Director, Reebok India said, “After the great response we have received for our Fit Hub concept stores across the country, we are extremely happy to announce the launch of our first ‘store and studio’ format in Mumbai. With the addition of the new Fitness Studio, these Fit Hub stores aim to truly serve as a one-stop fitness destination helping our customers, and help them achieve their fitness goals.”
Initiated in 2013 in India, Reebok’s innovative Fit Hub stores have become popular amongst the consumer and have seen tremendous success across important markets including Delhi, Mumbai Bangalore, Hyderabad, Kolkata, and Chennai amongst others, reaching a landmark of 100 stores in 50 cities.
No comments:
Post a Comment