Online platform for fashionable and stylish sunglasses, contact lenses and eyewear, launched in 2010, Lenskart.com, recently opened a franchise store in Vizag. The retailer is expanding its footprints in the southern region. This is in continuance of their innovative click and mortar model that enables patrons to avail a personalised, one-to-one service and experience of the brand. Lenskart.com offers over 5,000 stylish frames and glasses and more than 45 kinds of high quality, scratch resistant and unbreakable branded contact lenses.
The store, equipped with iPads provide access to online portal as well assist customers to place an order instantly in case of non-availability of a product. These facilities are transforming the whole process of purchasing eyewear into a gen-next experience through a combination of online and offline retail.
The company has also kick-started an innovative initiative to reach out to the customers. It is sending out optometrists on bikes equipped with eye-testing equipment to consumers in their homes. The initiative started its first run in Delhi recently and will be launched in Bangalore and other cities during this fiscal.
The company plans to tie-up with over 100 optometrists in Delhi in the coming months to conduct 1,200 eye checkups a day. Experts point out that hybrid retail model also helps in brand building exercise since consumers tend to trust what they can see and feel.
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