Thursday, March 24, 2011

Van Heusen to target smaller cities

Having invested around Rs 35 crore so far in opening exclusive stores, they will now invest Rs 4-5 crore each year to open the new outlets under a franchise model.

With aims to transform itself into a complete lifestyle brand, non-apparels will also be sold under the international Van Heusen brand, which was launched in India in 1990.

A whole gamut of products including men's ties, belts, footwear, eyewear, watches and luggage will soon be available under the premium brand name. They will also enter the women's shoes and bags segment.

"We expect a good demand for these products as we can offer a complete shopping experience to our customers. In the next three years, the non-apparel business should contribute around 8-10 per cent to our total sales," Ramachandran said.

Source : Indian express.com

2 comments:

  1. These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post, writing is simply great, thank you for the post retail clothing franchise

    ReplyDelete
  2. Hey great information provided here.......Thanks for sharing it with us .

    business opportunities.

    ReplyDelete

Pages

Powered By Blogger

Total Pageviews

86,107

Search This Blog

Popular Posts