Having invested around Rs 35 crore so far in opening exclusive stores, they will now invest Rs 4-5 crore each year to open the new outlets under a franchise model.
With aims to transform itself into a complete lifestyle brand, non-apparels will also be sold under the international Van Heusen brand, which was launched in
A whole gamut of products including men's ties, belts, footwear, eyewear, watches and luggage will soon be available under the premium brand name. They will also enter the women's shoes and bags segment.
"We expect a good demand for these products as we can offer a complete shopping experience to our customers. In the next three years, the non-apparel business should contribute around 8-10 per cent to our total sales," Ramachandran said.
Source : Indian express.com
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