Haier India plans 120 new 'Experience Centres'; seeks franchisees

Mar 26, 2011

Haier India, a subsidiary of Haier Group, is planning to open 120 new ‘Experience Centres’ at select locations across the country, including 40 in Maharashtra in the current calendar year 2011. Meanwhile, the company is looking for potential franchisees to speed up its retail expansion. It just opened its new ‘Experience Centre’ in Nashik.

With the opening of a new ‘Experience Centre’ in Nashik, the company has now 180 Centres across the country, including 14 in Maharashtra. The ‘Experience centre’ is designed to give the customer a firsthand experience of the latest technology, innovation and design that the company has to offer.

“As part of our expansion plans, we are expanding the strength of our ‘Experience Centres’ from the present 180 to 300 Centres, by adding another 120 new centres at select locations across the country in the next three months. Of which, around 40 new ‘Experience Centres’ will be opened in Maharashtra,” said Sandeep Patil, regional manager (Western zone).

Haier India is major home appliances and consumer electronics brands in the country. The company’s product range includes Haier colour televisions, LED & LCD TVs, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters.