Thursday, March 24, 2011

Nirula's to open 50 new outlets

In order to expand its presence across the country, Delhi-based quick service restaurant chain Nirula's is shifting its focus to tier II cities such as Patna, Baroda, Pune and Udaipur, among others. The company plans to open 50 new outlets in the next one year.

“We would open 50 new outlets in the next one year. The company will invest around Rs 15-20 crore for expansion,” said Samir Kuckreja, CEO and MD, Nirula's.

Fifty per cent of the new outlets will be company operated, while the remaining will be managed by franchisees, Kuckreja added.

Besides expanding its footprint in India, Nirula's is also planning to expand its global presence in countries such as Sri Lanka, Nepal and the Middle East region by 2013.

The fast-food chain is already present in Oman and Nepal.

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