‘Crumby’s, a leading small format, low investment, chicken restaurant chain, has hired Sparkleminds (www.sparkleminds.com) for expanding its business through franchise model. Sparkleminds is a specialized franchise consulting company offering franchise expertise to businesses seeking expansions, for over a decade now.
Crumby’s is focusing on providing customers with a 'fresh dining experience' through its small format restaurants (200-500 Sft). The main drawback of a large format outlet is the prohibitive cost of real estate and the over-all investment required by the franchisee for the infrastructure, which in turn, elongates the return on investment and the gestation period, making it a very risky business preposition. While, Entrepreneurs across the country are seeking reputed food opportunities with low investments and high returns, the company is also coming out with a Kiosk and a Food Court Model, to reach out to larger audiences and be present in High Street Retail. Its main attractions include Chicken Samosa (CrumbosaTM), Chicken Shawerma (CrumbermaTM) and Pasta (CrumpastaTM) along with Burgers (CrumburgerTM) and ice creams, including a VEG Shawerma. The company is eyeing 100 franchises in 3 years.
