Burger singh to expand its domestic and global presence

 

Burger Singh (A unit of Tipping Mr Pink Pvt Ltd) is a Gurgaon based Quick Service Restaurant (QSR) chain that specialises in Indian flavoured fusion burgers. Burger Singh is one of the highest selling burger brands in the country now, with 50 outlets in 10 Indian cities and 3 in the United Kingdom & 20+ Franchise outlets currently in the pipeline. It is one of the rare brands that has continued to show phenomenal growth even through the pandemic period. 

TMP also runs another brand called Bowl Hub which spans 17 outlets and is in the process of launching two more brands in the next quarter. 

 

The spread across various cities in India, tier 1 and tier 2 has been fueled by the fact that Burger Singh targets a wide audience with its good quality product, familiar Indianised palette and affordable menu prices. 

Tipping Mr Pink Pvt Ltd (TMP), the parent company of Burger Singh, prides itself on creating delivery focused brands, which can operate out of cloud kitchens, smart stores and dine in outlets. The outlets focus on business models with low rentals, low Capital Investment, low operational expenses and an early Return on Investment.

 TMP makes heavy use of technology to integrate a strong supply chain with the front end marketplace. Using the delivery aggregators (Zomato and Swiggy) and research partners like Nielson, they identify opportunity areas in the delivery business that can be fulfilled through an efficient supply chain and distributed through a large network of cloud kitchens, smart stores and dine in outlets.