Online eyewear retailer Lenskart, which
claims to be the largest in the country in terms of daily items shipped, plans
to expand by opening 1,000 brick-and mortar shops through the franchise model.
These shops, which will also enable delivery, service and return of products
ordered online, will enable the company to expand quickly while remaining asset
light, CEO Peyush Bansal said.
According to Bansal, the eyewear category
is highly fragmented and dominated by small neighbourhood stores. The online
retailer ships close to 1,20,000 orders a month, which is "too high
compared to the competitors", he said.
The Titan Company, which runs eyewear, watch and jewellery outlets, had 1,266 stores at the end of December. Reliance Retail operates India's largest chain, with more than 3,000 stores in 371 cities. Lenskart, based in Faridabad, already operates 150 stores. A majority of its business now comes from its mobile apps and stores, unlike last year when all orders were placed online through desktops, Bansal said.
The Titan Company, which runs eyewear, watch and jewellery outlets, had 1,266 stores at the end of December. Reliance Retail operates India's largest chain, with more than 3,000 stores in 371 cities. Lenskart, based in Faridabad, already operates 150 stores. A majority of its business now comes from its mobile apps and stores, unlike last year when all orders were placed online through desktops, Bansal said.
The company plans to open another 150
outlets in the coming months and hopes to "reach the 1,000 mark very
quickly", said Bansal. Apart from catering to demand from offline
customers, the partner network of franchise stores would offer supplementary
services for online consumers.
"The same partner network allows for
many things. It services the online orders via home delivery, takes care of the
logistics and payments, provides home service," said Bansal. He added that
the company won't have to spend on setting up the stores and these shops in
turn would help expand business.
Lenskart has about 170 employees on the
ground in seven cities who conduct about 1,000 eye exams at home every day.
"We hope to expand to 55 to 60 cities in the next six months," added
Bansal.
The firm received funding of about $22
million in a Series-C round led by private equity firm TPG Growth, Hong
Kong-based TR Capital and existing investor IDG Ventures earlier this year.
Lenskart is already clocking a revenue "run rate" of Rs 300 crore and
hopes to reach the Rs 2,500 crore mark in the next four years. Although it is
well funded, it could do with more funding to invest in its backend
infrastructure and its manufacturing capacity.