Tea Trails opens its outlet in Chennai

Tea Trails, a fast growing tea caf chain in the country, launched its first outlet in Chennai. Noted cine director KS Ravi Kumar inaugurated the outlet.

Zone8 Tea World Pvt Ltd that runs Tea Trails brand cafes in the country is expanding fast and aims to be present pan India in coming period. Chennai is the latest city where it has forayed.

The Company forayed last month in South India with its first caf in Hyderabad’s Banjara Hills. It also marked the brands first outlet outside the Mumbai metro region.

"With the launch of Chennai caf, we are now present in the two cities in South India. We are expanding our franchisee network to be a pan India player. South India is a major market for us and we are confident that this Master Franchise Agreement in Tamil Nadu will give us the required presence across Tamil Nadu, said Tea Trails co-founder and CEO Sanjeev S Potti.

The company has partnered with Slimlines food and Beverages Pvt Ltd to be its master franchisee for Tamil Nadu.

Tea Trails offers a gourmet tea drinking experience to the discerning consumer and brings to India the fast emerging international trend with a desi twist. It offers carefully curated range of the finest teas from Indian and around the world.

Launched in late 2013 by a group of entrepreneurs with successful track records, Tea Trails Caf has embarked on an interesting journey of changing the rules of the game in the caf space.

Five Star Chicken seeks five star franchisees pan-India

Charoen Pokphand Foods (CP Foods) is looking forward to open 100 to 150 Five Star Chicken outlets in India by the year end via the franchise route. The brand says 10 % of its total outlets are company-run while the remaining 90 % are operated by its franchisees.

With a production and processing facility at Budigere near Bengaluru, Five Star Chicken has 265 outlets in India across Bangalore, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Goa and Hyderabad.

It also operates outlets in Salem, Coimbatore and Erode in Tamil Nadu. Since the brand operates its own farms, storage and distribution freely, they are able to optimise the cost and pass on better value to its customer.

Sanjeev Pant, Senior Vice President, CP Foods, says, “We will be opening around 100 to 150 year by this year end. We will be expanding in South India followed by West. In the near future, we will also have frozen food category.”

The chicken brand, which was founded in the year 1985 in Thailand, comes from a Thai multi-national conglomerate- CP Foods with over $13 billion sales in agro and food industry globally.

Five Star Chicken is one of the most popular brands in Asia with presence in nine countries with more than 7000 outlets in Thailand, Myanmar, Cambodia, Vietnam, Laos, Malaysia, China, Bangladesh and India. In India, the brand launched its first outlet in November 2012 in Bangalore.

With a growing network of stores Five Star Chicken is becoming a strong neighbourhood brand offering great quality chicken at affordable prices to all consumers. The brand offers a wide range of chicken recipes/menu in spicy Indian flavours as well as other Asian and Thai flavours.