Lite Bite Foods Ltd,
promoted by Dabur scion and entrepreneur Rohit Aggarwal, has inked an agreement
with Florida-based QSR chain Burger King Inc to set up the latter’s stores in
airports and other travel retail platforms.
The company said it is
also exploring to take the partnership to high street location.
Burger King entered India
in 2013 through a joint venture with PE firm Everstone Capital. The PE firm had
signed a long-term master franchise and development deal that includes
sub-franchise rights in India.
Rohit Aggarwal, Director,
Lite Bite Foods, said, “We have entered into an independent agreement
with the Burger King Inc directly to set up outlets in airports. We plan to
have three outlets to begin with”.
As part of the agreement,
Lite Bite Foods will soon be launching the first franchise outlet of Burger
King at the Mumbai airport. This will be Burger King's first outlet at an
airport in the country.
Aggarwal said that the
three outlets will entail an investment of ₹8-9 crore with stores ranging from 1,200-1,500 sq feet.
Asked if the company is
also looking to set up stores in high streets, Aggarwal said the company is
evaluating the possibility. “We may look at it but will have to do that in
conjunction with Everstone who is the master franchise for Burger King in
India,” he added.
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