Friday, January 15, 2016

Massive Restaurants to open more Pan-Asian ‘Pa Pa Ya’ branded restaurants



After tasting its success in Mumbai, Pa PaYa, the modern Asian Bistro and Tapas Bar, is all set to travel to Delhi. Massive Restaurants is planning more outlets of PaPaYa in Delhi as well as Mumbai. According to Zorawar Kalra, Managing Director, Massive Restaurants, the company will open two PaPaYa outlets in Delhi coming months, while adding one more in Mumbai.

“PaPaYa has been an eye-opener for us. The restaurant received fabulous feedback since we opened our first restaurant in Mumbai. We always thought that our comfort zone is Indian cuisine. But PaPaYa has made us believe that if we follow the same tenets of passion, and research, you can make success out of other cuisines as well,” Kalra said.

The company has 10 operational restaurants under four popular brands like Farzi Café, Made In Punjab, Masala Library, and PaPaYa. When asked about their expansion plans, Kalra said they will be opening six more outlets across brands by the end of the financial year 2015-16. These include Farzi Café (Delhi, Mumbai and Bangalore); Made in Punjab (Noida and Mumbai) and Masala Library (Delhi). “We will add three more PaPaYa restaurants over the next six to eight months time,” he added.

While expanding their brands in India, Kalra said that the company will also be opening outlets in destinations outside India, especially in Middle East through franchisee business. Farzi Café is all set to open in Dubai and the company is confident of opening a couple more in Middle East in coming years. “All our international expansion will be through franchise business,” Kalra added.

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