US-based health and fitness chain Anytime
Fitness is planning to double the number of gyms in India to 40 by the year
end.
"We have opened 20 units right now and we are projecting to have 20 more by the end of this year. So we would double our size," said Anytime Fitness director of International Operations Eric Keller.
"Apart from Delhi and Mumbai, we are looking at exploring markets in the country to provide world class workout centres in tier 2 cities," he added.
"We have opened 20 units right now and we are projecting to have 20 more by the end of this year. So we would double our size," said Anytime Fitness director of International Operations Eric Keller.
"Apart from Delhi and Mumbai, we are looking at exploring markets in the country to provide world class workout centres in tier 2 cities," he added.
Majorly
planning to capture the northern market, the company, which recently opened a
new center at North Delhi, is planning to have five centres each in Gurgaon and
Delhi. Chennai, Mumbai, Pune and Bangalore regions would contribute 10, while
it is looking to open 10 gyms in Punjab.
"We are coming up majorly in Punjab, where we are looking at centres like Ludhiana, Amritsar, Jalandhar and Chandigarh," Anytime Fitness India managing director Vikas Jain said. The new centres would be mainly franchises, although the company is looking at other models as well.
On being asked about expected network of
Anytime Fitness in the coming years, Keller said: "India has potential to
have at least 100 of them in next 3-4 years... as franchise is more accepted
and demand for our business model is growing, I do not see any reason that we
would not have 500 gyms or more in next 15 years."
However, he added that availability of
suitable real estate in large cities is a challenge, although growth potential
is good for the next 5-10 years.
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