Valyoo Technologies Pvt.
Ltd, which runs online eyewear retailer Lenskart, is eyeing earnings
of Rs.3,000 crore in the next five years as it aggressively expands its
offline presence.
Valyoo is seeking franchise
Partners to open 2,000 franchise stores
in next 5 years, a top executive said. “At the end of the day, we want more and
more touch points to be available,” chief executive officer and founder Peyush
Bansal said. “They have great marketing and customer acquisition channel.” The
firm is looking mostly at smaller cities. “Though it’s a slower market but has
huge opportunity, People have high aspirations and want to buy quality products,”
Bansal said.
There is significant
advantage of online and offline merchandise. It is all about how a company
reaches out to more and more customers, While these outlets not only help
customers link themselves to the brand but they also lead to increase in
buying. They also reduce the return rate as the customers have checked the
product offline.”
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