Thursday, October 15, 2015

Apple set to establish official presence in India

Apple is all set to establish an official presence in India, launching six stores between Mumbai and Bengaluru.
Straying from the norm, the stores will be launched in partnership with manufacturing company Tata’s consumer electronics chain Croma. Apple devices are already available in India through franchises and other electronics shops, but the Tata contract finally allows them to have an official presence in the country of 1.2 billion people.
Although the six locations will be at Croma’s own stores and will not be operated by Apple Inc, they will feature the signature design, furniture, fixtures and lighting used in Apple stores worldwide and the staff will be trained by the company itself.

The partnership is in accordance with local laws, which stipulate that foreign investors have to have a local partner to set up shops. Apple was hesitant due to the law but by partenering with an Indian company they may get around the law.

Apple hopes to increase their sales in India where 1.7 million iPhones were sold between October 2014 and September 2015, 600,00 more than the previous year. The stores’ opening will coincide with the Diwali festival in November.

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