Hong Kong-based franchise fitness chain utime
Fitness Studios is all set to make its entry in Indian market via Master
Franchise route. The brand is on the lookout for around 9 to 10 regional Master
Franchisees in India, each with their own exclusive territories. Presently,
utime has plans to start with the three pilot cities including Delhi, Mumbai
and Bangalore where each city would have its own regional Master Franchisee
operator. Each operator would be setting up about 15 centres for utime Fitness
over the first five years.
Cathal Kiely, CEO, utime Fitness Studios said, “Sales or
customer acquisition would be a responsibility that would be handled by the
respective Master Franchisees for their own exclusive territories. utime
Fitness would be making their India franchise program a part of all their global
marketing campaigns and would also be sharing with the India Master Franchisees
the strategies that they have traditionally adopted in Hong Kong to boost
sales. Design and implementation of these strategies would be the
responsibility of the Indian Master Franchises.”
On franchisee requirement, Kiely further added,
“Investment required to set up a franchise outlet is between $300 and $500k USD
(based on HK market). Area required is 300 - 500 sq. mts., while RoI will be
around 75%.
utime Fitness Studios is a franchise business that focuses
on the customer first, providing members with the best equipment, guidance and
value-added services to help them achieve results. Its studios remain open 24/7
with entry via personalised access fobs and they offer month-to-month
membership with no contract.
No comments:
Post a Comment