Buffalo Wild Wings®, Inc. will now reach the
sports hungry fans in India with the successful signing of a 15-location
exclusive development agreement with Mirchi Group for the entire South India
region. The franchisee - Mirchi Group - has committed to open the first Indian
Buffalo Wild Wings in Hyderabad and Bengaluru within the next 12 months. After
the launch of the flagship location, the franchisee will open multiple BWW
restaurants across South India within the next 7 years. “We are very
excited to be working with Mirchi Group and bringing the Buffalo Wild Wings
experience to India. We look forward to becoming a part of this dynamic Indian
community,” said Tim Murphy, Vice President of International for Buffalo Wild
Wings. Mr.Sam Reddy - CEO of
Mirchi Group said that “we do strongly believe in the BWW mantra of Wings, Beer
and Sports. The Buffalo Wild Wings franchise will be amazingly successful in India due to its spicy and bold
flavor profile in comparison with other Western brands. Buffalo, New York –
styled spicy chicken wings will perfectly match our Indian palate.
Additionally, Indians are Cricket fanatics along with global awareness and
rapidly increasing fan following of other international sports - Soccer, NBA,
Tennis, Formula One, etc. It was an elaborate and very stressful 10-11
month process to secure the exclusive Franchise Development Agreement with
Buffalo Wild Wings. We are very excited and grateful for this opportunity to be
their first franchisee partner in India.” Mr.Kedar Selagamsetty - Partner
of Mirchi Group says “we have done extensive research in India about the
viability of Buffalo Wild Wings and are very confident of the brand success
hence we have aggressively committed to opening 15 restaurant locations across
South India.
We are now looking to open 12,000+ SF locations of BWW in prime
free-standing space of Hyderabad and Bengaluru.” Buffalo Wild Wings is a
very popular American restaurant chain known for its draft beer and exciting
sports viewing atmosphere. Their namesake Buffalo, NY-style chicken wings are
served with a choice of multiple signature sauces and seasonings, which pair
nicely with their extensive array of draft and bottle beer options. Buffalo
Wild Wings is the recipient of hundreds of "Best Wings" and
"Best Sports Bar" awards from across the country. Founded in 1982 by two
friends in Ohio, USA, Buffalo Wild Wings has grown into a global restaurant
brand with over 1,100 locations in the United State, Canada, Mexico and the
Philippines. Aside from its winning combination of chicken wings
hand-spun in signature sauces and seasonings, the restaurant also offers
burgers, sandwiches, salads, wraps, and more. Its restaurant design provides
the ultimate sports viewing experience, while bringing the look and feel of a
stadium into the restaurant. Gaming will also be in an integral piece of the
puzzle, as Buffalo Wild Wings aims to connect their guests in multiple ways
while visiting the restaurant.
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