America's hunger for Ah!thentic Italian pizza flavor has made
Marco's Pizza the fastest-growing pizza franchise in the United States. Now
Marco's is rapidly expanding internationally to meet growing demand in other
countries.
"Our international expansion is taking
off, with deals pending in Saudi Arabia, Africa and Asia. We're really beefing
up our infrastructure and support systems to keep stride with all the
growth," said Cameron Cummins, Marco's vice president of franchise
development.
Marco's ambitious international expansion plans
are creating opportunities for franchisees. In India alone, Marco's Pizza
multi-unit franchise owner and area developer DJ Patel is pursuing plans to
open 400 locations in the country of 1.25 billion people.
Marco's Pizza and international markets are a
perfect match, and the number of franchises is expected to grow quickly, just
as it has in the United States, where Marco's is approaching its target of
having 1,000 stores by the end of 2016. The pace of growth in the U.S. is exceeding
projections by 40%, putting the company on track to achieve its goal of
becoming the country's fourth-largest pizza chain.
Saudi Arabia, one of the world's wealthiest
countries, has a population of 28.7 million people. Africa has a population of
1.1 billion, and across Asia there is a population of 4.4 billion people.
Around the world, middle-class populations are growing, and their newly earned
disposable income is creating opportunities for U.S. restaurant chains.
These new consumers have a taste for foods
beyond their native fare and are especially attracted to American quick-service
restaurants, according to industry analyst Technomic Inc.
Upward mobility is occurring in the middle
classes "from Indonesia to Turkey to South Africa to Mexico," Technomic
said in a report on international markets.
Marco's international franchisees are part of a
huge trend. Within five years, the global franchise industry will be worth $5
trillion, said Beth Solomon, president of strategic initiatives and industry relations
for the International Franchise Association.
American quick-service franchises have a real
advantage in many countries where consumers are eager to embrace American
brands and customs. American brands are highly respected in many countries and
represent safe, superior and healthy food, she says.
"These quick-service American brands give
people in these countries a chance to taste it, feel it, see it, walk into the
store," she said. "They can experience American culture in a very
direct way."