Bebe an American women fashion brand enters India, Myntra gets the master distribution rights.

 

The San Francisco-based fashion marquee brand will cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India, particularly targeting the urban and fashion forward group, spread across the country's metros and tier 1 cities.

As part of the licensing agreement, Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors.

 

Flipkart group firm Myntra Jabong has been granted the master distribution and management rights for US-based women's fashion brand 'bebe', according to a statement.

''This association will eventually help bebe to establish a customer base in India,'' said Manohar Kamath, CXO and Chief - House of Brands, Flipkart Group.

Loungewear chain Valentine Retail Plans to Open 200 Stores by 2018

Ashapura Intimates Fashion Ltd., a leading manufacturer of intimate –loungewear garments has a vision for aggressive growth in the retail segment. The company plans to open 200 Valentine loungewear retail showrooms all over India within 3 years on franchise Model.

The company opened its 2^nd Valentine loungewear retail showroom  in Bangalore in February 2015 and will be opening its 3^rd showroom in Bangalore by March end.

Two Valentine showrooms in Ahmedabad will be opened by the company in April 2015.

 The company plans to open 26 Valentine showrooms in Mumbai within one year. Majority Valentine showrooms in Mumbai will be company owned showrooms. Ashapura Intimates Fashion Limited has emerged having largest product basket globally in a niche segment of loungewear. 

With the vertically integrated manufacturing, the 2^nd state of the art plant will open in Gujarat in near future, the company will have biggest capacity in production & warehousing in loungewear in India.

Under the ‘Valentine’ brand, the company sells intimate garments such as lounge wear, bridal night wear, honeymoon sets, bathrobes, nightwear, relax-wear, sportswear, leggings, camisole, bra & panties etc. The new loungewear range is meant for gents, ladies, kids and toddlers.

In India, The Group has 130 distributors and products are sold through 13,000 retail outlets across the country. The company has MOUs with online shopping sites like Myntra, Jabong/ Home Shop 18 and own website.

Marks & Spencer to launch online in India

Marks & Spencer is close to signing a deal with Indian etailer Myntra.com, which would see the British retailer selling online in the country for the first time.

The deal with India’s largest ecommerce platform would be just the second market where M&S sells through a third party website. It started selling on China’s Tmall in December 2012.

The two companies have reportedly finalised the terms of the partnership and the final agreement is expected to be signed soon.

An M&S spokeswoman said: “Whilst we always look at new opportunities, we would never comment on rumour or speculation on our future business plans.”

M&S is believed to have had talks with various e-commerce companies in India including Myntra, Jabong, Snapdeal and Amazon.

Speaking about its partnership with Tmall M&S said teaming up with the platform enabled it to benefit from its “scale, infrastructure and local insight” as well as extending its brand reach and better understanding how the local customer shops online in a “complex market.”

The retailer currently operates in 54 retail territories across the globe.

M&S operates in India with franchise partner Reliance Industries. The company runs 46 M&S shops and plans to double the number in the next two years.