Carlson Rezidor Hotel eyes south India's religious centres to boost business

Carlson Rezidor Hotel Group is eyeing major pilgrimage centres in south India to set up hotels as part of its expansion plans, a top company official said today. 

Carlson Group is one of the world's largest hotel chains. South India has vast potential for religious tourism and the group is focusing its attention to develop hotels in major pilgrimage centres like Tirupati, Madurai and Rameshwaram, said Raj Rana, CEO, Carlson Rezidor Hotel Group, South Asia. 

"The group has already tapped the pilgrimage tourism potential in northern parts of the country like Ajmer, Varanasi and Haridwar and as part of the expansion of footprint, south (India) is an important destination for such activities," he said. 

Depending upon availability of partners and locations, we would set up at least 20 heritage hotels in these centres in five to seven years, he said. As the group functions on franchise, management and operation basis, the investments would purely depend on arrangements based on partners and number of hotel rooms, he added. The group is also open to conversion of existing hotels and their renovation, he said. 

Rana was here to inspect progress of work on the group's five-star hotel under Radisson Blu brand. 

The Coimbatore facility wold commence operations next year, he said. 

The group presently has 74 hotels across the country, including two in Chennai, one in Mahabilipuram and one in Salem in Tamil Nadu under different brands and 40 more hotels are in the pipeline.