Future
Consumer Enterprise Ltd, part of Kishore Biyani’s Future Group, today announced
the acquisition of south India-based supermarket chain Nilgiris for an
undisclosed sum.
“Future
Consumer Enterprise Ltd ((FCEL) today completed the acquisition of the Nilgiris
convenience store chain in the southern states of Kerala, Karnataka, Andhra
Pradesh and Tamil Nadu,” the company said in a statement.
Commenting
on the acquisition, Future Group CEO Kishore Biyani said, “FCEL’s acquisition
of Nilgiris, a leading food and grocery convenience store chain in South India
having a unique portfolio of food brands supported by its own manufacturing
facilities for dairy and bakery, is another step towards building a robust
convenience store network in India.”
He
further said: “This acquisition is synergistic as it enables strengthening and
expanding convenience stores through franchises in an asset light model as well
as brings in new manufacturing capabilities and brands within the company.”
Nilgiris
operates a franchisee-operated convenience store chain with 140 outlets in key
urban centres in the four southern states and it also owns a portfolio of
brands in dairy, bakery, chocolates and staples along with their manufacturing
facilities in Bangalore, the statement said.
A
select product range of the brand is also retailed through general trade along
with in-store bakeries in few stores.
The
company manages the back-end operations including procurement, logistics and IT
for the stores and operates 8 distribution centres along with a fleet of
vehicles, including refrigerated ones that cater to the supply of its own
dairy, bakery and chocolate brands to its outlets.
This
acquisition by FCEL will lead to geographical expansion of the convenience
store network in southern India, as presently its existing footprint is
primarily concentrated in north and west India, the company said.
Nilgiris’
branded bakery and dairy products will also be channelised across Future
Group’s existing channels including Big Bazaar, Foodhall and Aadhaar and also
extended to other modern retailers, the statement added.
Similarly,
the FCEL’s existing portfolio of brands including Sunkist, Tasty Treat, Golden
Harvest, Premium Harvest, Sach Ektaa, CleanMate and CareMate will be
chanellised through Niligiris store network.
Additionally,
Nilgiris’ expertise in running a successful franchisee network will be
leveraged to expand the existing footprint of convenience stores via a
franchisee model.
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