AISECT's 'Bear Pre-School and Activity Club aims to open 100 branches across the country by 2018

After three decades of creating world class secondary and higher education products and solutions for learners across the country, Bhopal-based education group AISECT has ventured into the pre-school and activity club segment. The Brainy Bear Pre-School & Activity Club has been launched by the group as a first-of-its-kind affordable pre-school & activity hub chain for kids in cities, small towns as well as district level areas.

Adhering to the Group’s core philosophy of inclusivity in education, Brainy Bear Pre-School & Activity Club focuses on providing affordable and quality early childhood education for toddlers as well as a range of fun and knowledge based activities for school kids in the metros as well as smaller towns. The flagship centre of the brand has been launched in Bhopal and Brainy Bear Pre-School & Activity Club aims to penetrate across all major cities and districts in the country with about 100 centres operational by 2018.

The brand’s expansion will be through company owned centres as well as carefully chosen franchise centres in two formats – an urban centric model where the centre would be technology driven with a lot of focus on English language content and a less technology driven model for district level places where the centres would offer the same quality of learning techniques as the urban centric model but with an increased use of Hindi language content. A unique feature of all Brainy Bear Pre-Schools and Activity Clubs nationally will be that the complete staff on the premises will be female to ensure mental comfort of the parents.  

Commenting on this new offering by AISECT, Ms. Pallavi Rao Chaturvedi who is the Founder of Brainy Bear Pre-School & Activity Club and a Director of AISECT said, “Though organised preschool is one of the fastest growing verticals in the education industry, it is presently limited to the metros and only a select few tier-2 cities. Through this venture, our aim is to reach to the districts and small towns of India and provide quality interactive early education to children. We are also trying to strengthen the after school learning with a strong emphasis on experimentation and exploration. The early years are very critical to developing a love for life-long learning. With our carefully crafted curriculum which lays emphasis on a threefold development plan of knowledge, skills and values, we are sure of offering a solid foundation to the toddlers and school going kids. I am extremely keen to work with like-minded edupreneurs who want to be a part of our endeavor to create a healthy learning environment for a child’s overall development and growth.”

“This low investment, high profit franchise model will not only focus on the profit scope for our business partners; it will also take quality early education to children at the small town and district levels, providing them the joy of interactive learning irrespective of where in the country they are located.” Ms. Chaturvedi added.