Monday, July 16, 2012

Me n Moms unveils first franchise outlet in India

Me n Moms, the fastest growing homegrown retail kids wear and accessories chain, has launched its first franchise store in the country. Located in Guntur, Andhra Pradesh, the store is spread across 1,000 square feet, and exhibits a dedicated range of kids wear and accessories under seven categories along with maternity care products for pre-natal and post-natal care. The store aims to become a ‘one-stop destination’ for both mothers and their children. 

Naresh Khatar, chairman and managing director, Me n Moms, said, “Keeping in mind the fact that the Indian market for Infant’s apparel is registering a healthy annual growth rate of more than 15 per cent and India is poised to be one of the largest consumer markets, a lot remains to be tapped in the organized retail space thus paving opportunities for franchise models as well. We are happy to announce our first franchise owned and operated store in Guntur. “

“We have chosen this route to grow faster and keep ourselves abreast with the ever changing retail scenario. We have arrived at selecting this city for pursuing our franchise model, post careful evaluation of markets. We are looking at replicating this model across India for our brand,” Khatar added. 

The products at Me n Moms range from footwear, furniture and toys to baby play-time and bath-time accessories. It also offers products from several other big brands in the same category under one roof as well as tailor-made products for expecting and new mothers. The products are a combination of quality and affordability par excellence that aim to promote the ‘joy of parenting’. 

The company currently has a turnover of Rs 80 crore and aims to reach the Rs 300 crore mark within the next five years. It currently has 12 exclusive stores (Lucknow: 1, Hyderabad: 3, Mumbai: 3, Noida: 1, Pune: 3, Nasik: 1)

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