Dheya Hires Sparkleminds to Roll Out Career Guidance Franchise Centers across India.

Dheya, A Pune, India, Headquartered organization, pioneering the career development and career guidance industry in India has chalked out aggressive business expansion plans over the next couple of years. It has Hired Sparkleminds to advise its business expansion, strategically build the franchise model and help it recruit franchises across India over the next 3 years. Dheya is a Career Development organization focused on Career Guidance, Career Planning and Career Development activities for students, founded in 2005 by Mr Anand Desai. Dheya has scientifically developed its own Psychometric Assessments, Career Guidance, Career Planning & Career development methods, processes and Tools. It also runs India’s first career assessment portal called www.dheya.com focused on career assessment, career planning, career development and employability.

Ms. Aditi Bhattacharya, Co-founder and Head Research, mentioned ‘Dheya today has an unmatched research on career streams, education streams and career decision tools, with in-depth study of more than 600 career streams and 250+ education streams for India. With proprietary reliable and well researched tools & methods, Dheya helps students and professionals in realizing true potential, plan a fulfilling career and build personal competence & life skills to achieve greater heights and success.’

Anand Desai, CEO Dheya, said on the occasion that ‘Dheya’s USP is its unique proprietary intellectual property that includes their Psychometric testing tools , Career planning methods and processes, Career Information and Research, Leadership competency Model, Business Simulations and Exercises, Competency Assessment Tool etc. Our competitive edge is the indigenously developed reliable career assessment and psychometric testing tools. The approach to career solutions that we bring to table is unique, systematic, research based and scientific. Over the next 3 years we plan to be in every major city and town in India and are glad to have hired Sparkleminds to get us there.’

Commenting on the Association, Mr Amit Nahar, CEO Sparkleminds said, ‘India is evolving, the job market is maturing and opportunities are ample. Indian companies have become multi nationals and foreign brands are setting up operations in India. With maturity of companies come job profiles which are more detailed and demanding. India has the youngest population in the World with 38% of the nation’s population studying (Age: 6-24) The Indian education industry is expected to reach a valuation of $110 billion by 2016. Currently we have 431 universities, 21000 colleges and a staggering 11.9 lac schools in India out of which 27% of students are educated privately. According to a recent study only 25% of graduates are actually employable. This number is shockingly low considering the amount of effort and money one spends to finish education and this is where we believe there is an urgent need of organizations like Dheya to work across the country and increase the net productivity of our nation and to match people with the right skills and help them take up the right career streams. We look forward to working closely with Dheya in helping them get 50 franchises across India in the next 3 years.’

Notes to the Editor:

About Dheya:

Dheya is a Pune, India Based Career Guidance & Development Organization focused primarily on career assessment, planning and development and employability development and building success competence. Dheya intellectual property includes the indigenously developed assessments (Several ability tests, personality assessments, skill inventory, values inventory, interest inventory etc.). Dheya has developed a matching engine that helped us in matching the results of the assessments to 600+ career monographs. Dheya today has a web content of 20000+ pages that includes information on 600+ careers, 250+ areas of education, 140+ degree/diploma programs, 270+ specializations.

Dheya started with a research and content team that built monographs of various careers over the initial 3 years. The company also developed its own psychological assessment tools, tested reliability and validity for the tools and set up Indian norms by testing 1200+ students. Thereafter the company launched India’s first career assessment portal called www.dheya.com focused on career assessment, career planning, career development and employability.