ZoomIn to roll out 50 offline franchise stores

Mumbai-based Zoomin Online (India) Pvt Ltd, a photo services start-up, plans to set up 45-50 offline stores by the end of this year through franchise model. At present, ZoomIn has 17 offline retail studios across the country, of which two are franchise-run stores and the rest are in partnership with retails such as Shopper’s Stop’s bookstore chain Crossword and Tata’s consumer electronics store Croma.

The company is also betting on digital camera sales this quarter after witnessing a doubling in user activity on its flagship portal Zoomin.com. Its website offers customised photo products such as mugs, calendars and wedding albums.

Elaborating on why the company took the service offline, Ajay Menon, VP of corporate and business development, Zoomin.com, said, “Our core target is wives and mothers who organise photos and create memorabilia. However, many are not comfortable using the Internet and even if they are, they do not prefer to use the credit card online. Access to the Internet from homes is another barrier. Finally, the touch-feel factor is very powerful in India. That is the reason we have decided to opt for offline retail.”

ZoomIn studios are located in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Chennai. At these studios, visitors can purchase the same range of print products which are available online. The studios typically record 50-200 footfalls on weekdays.

The company is also exploring ways to work with neighbourhood photo studios to leverage ZoomIn services. Some of these studios have shown interest and are conducive to becoming ZoomIn resellers, said Menon.