Gelato Italiano to take franchise route for expansion

Blue Food's leading gelato chain Gelato Italiano plans to expand its presence across India. It is looking at strengthening its presence in tier I cities, before venturing into tier II and III cities.

“Our expansion plans are very aggressive this year. We have a very stable base with an excellent back end structure and are poised for growth in the cities where we are currently present. We still have many tier I cities not covered, so will be looking to hit them before looking at expanding in tier II and tier III cities,” Arun Chopra, head-operations, Blue Foods, told IndiaRetailing.

Without revealing how much the company plans to invest on fuelling its expansion plans, Chopra said, “The investment on expansion depends on the openings that we can achieve through the franchise route.”

He, however, informed that Gelato Italiano was looking at presence in both malls and on high street.

The gelato chain currently has around 60 outlets across India in cities such as Delhi, Mumbai, Kolkata, Pune, Hyderabad and Bangalore.