Singaporean brand Mad Over Donuts (MOD) has launched its third store in the city within a short span of two months. The store is located at Inorbit Mall, Whitefield. With over 38 stores across Bengaluru, Mumbai, Pune, New Delhi and NCR, MOD is working to strengthen its base in the south and is looking for more opportunities to expand,.
Tarak Bhattacharya, COO, MOD, said, “The strategy is to focus on the ‘Love at First Bite!’ experience, which includes not just excellent product quality, but also the fun experience that one gets whenever they walk into a Mad Over Donuts’ store.”
“Being positioned as a vibrant brand, Mad Over Donuts has evolved into a lifestyle choice for many especially with their fresh, delicious eggless donut offerings,” he further added.
Tarak Bhattacharya, COO, MOD, said, “The strategy is to focus on the ‘Love at First Bite!’ experience, which includes not just excellent product quality, but also the fun experience that one gets whenever they walk into a Mad Over Donuts’ store.”
“Being positioned as a vibrant brand, Mad Over Donuts has evolved into a lifestyle choice for many especially with their fresh, delicious eggless donut offerings,” he further added.
