Australian
retail chain Boost Juice Bars, which is present in India under the brand Joost
Juice Bars, is looking to operate about 100 stores by 2020.
The
company introduced the natural juice and smoothies bar concept in India through
a master franchise agreement with NatureU Enterprises, which currently operates
14 stores in Delhi-NCR and Mumbai.
Talking
about the brand's growth in India, Janine Allis, Founder, Boost Juice Bars
Australia, said: “In India, there are challenges due to lack of infrastructure,
cold chains and it takes time to build a supply chain. Through the past few
years, we have now understood the market. If one looks at the demographics and
the potential, I believe India could be one of our fastest growing markets, now
that the foundation of the business has been established.”
Allis
said factors such as India being primarily a vegetarian market and growing
health-consciousness will be catalyst for the company’s growth.
The
Indian master franchise expects to be running 30 stores by 2017.
Currently,
the company has outlets at airports, hospitals, shopping malls and gyms. It
hopes to woo health-conscious consumers with cold-pressed juices, smoothies,
low-fat wraps and sandwiches.
The
fresh juice segment in the country is largely unorganised and fragmented.
Rivoli
Sinha, Founder and MD, Joost Juice Bars, said: “Now that we have established
the first few outlets and have a robust supply chain, we believe we will be
able to scale up faster. We will expand through roping in sub-franchisees. We
have already identified cities such as Hyderabad, Pune, Bengaluru and Ahmedabad
for expansion.”
She
said while the company would first look at expanding in metros, it would also
look at smaller cities.
“For
smaller cities, we may have to look at a different model and ensure we price
ourselves right. While we operate in a niche segment, we want to ensure we are
affordable.”
Overall,
Boost Juice Bars have presence in 14 countries and operates about 450 stores.
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