Ravi
Jaipuria promoted RJ Corp is entering into an exclusive agreement with
Singapore based TWG tea to setup tea lounges in India.
Regarded
as world’s premium and one of the biggest luxury tea chains, TWG will enter
Delhi, Mumbai.
"We will set up premium tea parlours starting around third
quarter of this year. This deal complements our existing portfolio of brands
across food and beverages and we will leverage our existing strengths to take
this association forward,” shared Jaipuria in a press statement.
At present RJ Corp is heavily into food businesses and is one of the biggest bottling arms of PepsiCo.
It also
run UK based cafe chain Costa Coffee in Indian market.
The group
also has the franchisee right for KFC and Pizza Hut businesses in North and
east market.
“The
average cost of setting up an outlet would be Rs 10 crore. RJ Corp will begin
with Delhi and Mumbai, and sell packaged TWG tea at hotels and upscale retail
stores,” added Jaipuria.
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