Poney, a
Malaysia- based kid's wear brand is opening its second store in Delhi next
week. The brand will launch its spring-summer collection 2016 at DLF Saket Mall.
Offering
a range of 'supreme quality' apparel for infants and children up to 15 years of
age, Poney also plans to introduce its high-end range called 'Enfants'.
"We
see India as a potential market, because consumers here seek for quality and
style. With an increase in the disposable income of the consumers; we are particularly
eyeing at strata A and B segment of our target audience, as they seem to
appreciate the quality and styling sensibilities of Poney," Albert Tan,
Founder of Poney, Said.
The brand
plans to come up with classic silhouette, playful paint and soft abstract
prints with decorative floral embellishments, romance lace and woven spandex
materials to capture the essence of the season. The collection's colour palette
will mainly focus on tones such as Maui blue, lemon meringue, blue curacao,
bridal rose, apricot buff and silver birch.
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